GW FINANCIAL
Firm details
- Headquarters
- RENO, Nevada
- CRD number
- 110478
- Registered since
- January 28, 1983
- Website
- www.planhighereducation.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI86.06%
- Individuals9.65%
- Other2.5%
- Charitable Organizations1.59%
- Corporations / Businesses0.19%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers
Firm profile
FINTRXOverview
GW Financial is an independent registered investment adviser that works primarily with individual and family clients. The firm operates as a capital allocator, blending discretionary portfolio management with planning and selective use of outside managers. Its advisory services include financial planning, portfolio management for individuals and small businesses, portfolio management for institutions or businesses, and the selection of third‑party advisers. Fee arrangements are flexible: percentage of AUM, hourly engagements and fixed‑fee work are all offered, allowing the firm to tailor billing to client needs. Investment activity is centered on public mutual funds as the core of client portfolios, with supplemental use of annuities for guaranteed income solutions and allocations to third‑party private markets and real estate managers for diversification and return enhancement. GW Financial runs both discretionary and non‑discretionary relationships, signaling the ability to manage fully delegated portfolios while also servicing clients who prefer collaborative or advisory roles.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds76%
- Exchange Traded Equities14%
- Cash & Cash Equivalents12%
- Other4%
Contacts
2 of 2SCOTT ANDERSON
Author l FounderCRD 4113189
JULIANNA BRAY
President & Wealth ManagerCRD 4942635
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
RENO, NV
WASHOE
Location
RENO, NV
Headquartered in RENO, NV, anchoring the Reno-Carson City-Fernley, NV metro in the West.
- Metro area
- Reno-Carson City-Fernley, NV
- Region
- West
- County
- WASHOE
- Address
- 5470 Kietzke Ln
- Time zone
- PT (UTC-8)
- Office locations
Similar firms
SIERRA MANAGEMENT GROUP
RIARENO, NV
COLLABORATIVE FUND ADVISORS
RIARENO, NV
ELEVAGE PARTNERS, LLC
RIARENO, NV
PARADIGM CAPITAL MANAGEMENT
RIARENO, NV
ATHENA WEALTH MANAGEMENT, LLC
RIARENO, NV
VERITAS WEALTH ADVISORS
RIARENO, NV