GW FINANCIAL

RIASEC RegisteredEst. 1983
Total AUM
$134M
Discretionary
$117M
88% of AUM
Avg account
$503K
Accounts
266
Employees
3
Advisory reps
2

Firm details

Headquarters
RENO, Nevada
CRD number
110478
Registered since
January 28, 1983
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI86.06%
  • Individuals9.65%
  • Other2.5%
  • Charitable Organizations1.59%
  • Corporations / Businesses0.19%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

GW Financial is an independent registered investment adviser that works primarily with individual and family clients. The firm operates as a capital allocator, blending discretionary portfolio management with planning and selective use of outside managers. Its advisory services include financial planning, portfolio management for individuals and small businesses, portfolio management for institutions or businesses, and the selection of third‑party advisers. Fee arrangements are flexible: percentage of AUM, hourly engagements and fixed‑fee work are all offered, allowing the firm to tailor billing to client needs. Investment activity is centered on public mutual funds as the core of client portfolios, with supplemental use of annuities for guaranteed income solutions and allocations to third‑party private markets and real estate managers for diversification and return enhancement. GW Financial runs both discretionary and non‑discretionary relationships, signaling the ability to manage fully delegated portfolios while also servicing clients who prefer collaborative or advisory roles.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 76%, Exchange Traded Equities 14%, Cash & Cash Equivalents 12%, Other 4%76%
  • Public Funds/Mutual Funds76%
  • Exchange Traded Equities14%
  • Cash & Cash Equivalents12%
  • Other4%

Contacts

2 of 2
  • SCOTT ANDERSON

    Author l FounderCRD 4113189

  • JULIANNA BRAY

    President & Wealth ManagerCRD 4942635

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

RENO, NV

WASHOE

Location

RENO, NV

Headquartered in RENO, NV, anchoring the Reno-Carson City-Fernley, NV metro in the West.

Metro area
Reno-Carson City-Fernley, NV
Region
West
County
WASHOE
Address
5470 Kietzke Ln
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth