Shakespeare Wealth Management, LLC

RIASEC Registered
Total AUM
$642M
Discretionary
$642M
100% of AUM
Avg account
$343K
Accounts
1,871
Employees
9
Advisory reps
7

Firm details

Headquarters
Pewaukee, Wisconsin
CRD number
111950
Registered since
April 13, 2015
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI85.18%
  • Individuals14.33%
  • Corporations / Businesses0.42%
  • Pension & Profit Sharing Plans0.07%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Shakespeare Wealth Management, LLC is an independent registered investment adviser that focuses on serving individuals and families. The firm is SEC-registered (registered in 2015) and operates as a capital allocator, employing a percentage-of-AUM fee model. Ownership is held through a combination of a domestic entity and individual owners. Core advisory services include financial planning, discretionary portfolio management for individuals and small businesses, portfolio management for businesses or institutions, and selection of third‑party advisers. The firm does not characterize itself as an active ESG investor and is not a multi-state or newly formed adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 75%, Cash & Cash Equivalents 13%, Exchange Traded Equities 9%, US Government Bonds 1%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%75%
  • Public Funds/Mutual Funds75%
  • Cash & Cash Equivalents13%
  • Exchange Traded Equities9%
  • US Government Bonds1%
  • State & Local Bonds1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 58

Active vs passive

$513M in ETFs

Passive

87%

$447M

Active

13%

$65.1M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD S&P 500 VALUE INDEX FUND (VOOV)VanguardPassiveLarge Value$79.7M361,77215.55%

Location

Primary office

Pewaukee, WI

Waukesha

Location

Pewaukee, WI

Headquartered in Pewaukee, WI, anchoring the Milwaukee-Racine-Waukesha, WI metro in the Midwest.

Metro area
Milwaukee-Racine-Waukesha, WI
Region
Midwest
County
Waukesha
Address
N22 W27847 Edgewater Dr
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth