Sentry, LLC

RIASEC RegisteredEst. 2009
Total AUM
$2.3B
Discretionary
$600M
26% of AUM
Avg account
$9.3M
Accounts
251
Employees
4
Advisory reps
3

Firm details

Headquarters
Memphis, Tennessee
CRD number
150593
Registered since
June 24, 2009
Custodians
REGIONS BANK, TRUST DEPARTMENT, NATIONAL FINANCIAL SERVICES LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees, Other
Client types
  • Corporations / Businesses61.94%
  • HNWI37.77%
  • Individuals0.3%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Sentry, LLC is an independent registered investment adviser organized as an LLC and operating since 2009. The firm serves both individuals/families and institutional clients and positions itself as a capital allocator — managing portfolios directly and selecting external managers where appropriate. Its advisory services include portfolio management for individuals and small businesses, portfolio management for larger business or institutional clients, and the selection of other advisers. The firm charges fees based on a mix of assets-under-management, fixed fees, and other arrangements. Sentry does not identify as an active ESG investor, is not a multi-state adviser, and does not present itself as a pension consultant. Its listed industry affiliations indicate roles beyond advisory work, including acting as an investment sponsor and serving as a general partner or managing member of pooled investment vehicles.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 84%, Other 9%, US Government Bonds 4%, Public Funds/Mutual Funds 2%, Cash & Cash Equivalents 1%84%
  • Exchange Traded Equities84%
  • Other9%
  • US Government Bonds4%
  • Public Funds/Mutual Funds2%
  • Cash & Cash Equivalents1%

Contacts

3 of 3
  • Andrew Hursey

    Andrew Hursey

    Managing Director, Co-FounderCRD 6640944

  • Joseph Morrison

    Joseph Morrison

    PrincipalCRD 2001046

  • Thomas Morrison

    Thomas Morrison

    Portfolio AdvisorCRD 7318158

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 28

Active vs passive

$33.4M in ETFs

Passive

100%

$33.4M

Active

0%

$0

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$14.9M19,93644.73%

Location

Primary office

Memphis, TN

Shelby

Location

Memphis, TN

Headquartered in Memphis, TN, anchoring the Memphis-Forrest City, TN-MS-AR metro in the South.

Metro area
Memphis-Forrest City, TN-MS-AR
Region
South
County
Shelby
Address
6070 Poplar Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth