PURUS WEALTH MANAGEMENT, LLC
Firm details
- Headquarters
- NEWPORT BEACH, California
- CRD number
- 174490
- Registered since
- January 23, 2015
- Custodians
- CHARLES SCHWAB & CO., INC., THE STANDARD
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI46.05%
- Pension & Profit Sharing Plans31.61%
- Individuals22.11%
- Corporations / Businesses0.17%
- Charitable Organizations0.06%
- Services
- Financial PlanningPortfolio Management for IndividualsPension ConsultingEducational Seminars / Workshops
Firm profile
FINTRXOverview
Purus Wealth Management, LLC manages a primarily equity-focused advisory practice that mixes direct stock positions with broad ETF exposure. The firm favors exchange-traded equities as its core building blocks, while using third-party alternative managers to add diversification and return streams outside public markets. Advisory services include financial planning, portfolio management for individuals and small businesses, pension consulting and client education, and the firm serves both individual/family and institutional clients. Fee arrangements are flexible—percentage of AUM, hourly and fixed-fee engagements are used depending on the client and service. Investment activity shows a tilt toward concentrated public equity stakes alongside diversified ETF allocations. The firm is not an active ESG investor and it does not position itself as a capital allocator. It also maintains a relationship with an insurance company as part of its product and custody mix, reflecting the use of insurance-wrapped solutions where appropriate (for example annuities).
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities51%
- Public Funds/Mutual Funds45%
- Cash & Cash Equivalents3%
- Other1%
Owners & executives
1 of 1MARK LARSEN
CEOCRD 1325124
Contacts
3 of 5LAUREN RIVERA
Director of Client ServicesCRD 5436745
BONNIE LARSEN
CCO, Managing DirectorCRD 5781892
JOHN MORREALE
Managing Partner, Investment Advisor RepresentativeCRD 2155743
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 103Active vs passive
$142M in ETFs
80%
$113M
20%
$29M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| SPDR GOLD MINISHARES TRUST (GLDM) | State Street | Passive | Commodities Focused | $9.7M | 104,119 | 6.79% |
Location
NEWPORT BEACH, CA
ORANGE
Location
NEWPORT BEACH, CA
Headquartered in NEWPORT BEACH, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.
- Metro area
- Los Angeles-Long Beach, CA
- Region
- West
- County
- ORANGE
- Address
- 4675 MacArthur Ct
- Time zone
- PT (UTC-8)
- Office locations
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