PURUS WEALTH MANAGEMENT, LLC

RIASEC RegisteredEst. 2015
Total AUM
$658M
Discretionary
$451M
69% of AUM
Avg account
$435K
Accounts
1,512
Employees
12
Advisory reps
6

Firm details

Headquarters
NEWPORT BEACH, California
CRD number
174490
Registered since
January 23, 2015
Custodians
CHARLES SCHWAB & CO., INC., THE STANDARD
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI46.05%
  • Pension & Profit Sharing Plans31.61%
  • Individuals22.11%
  • Corporations / Businesses0.17%
  • Charitable Organizations0.06%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Purus Wealth Management, LLC manages a primarily equity-focused advisory practice that mixes direct stock positions with broad ETF exposure. The firm favors exchange-traded equities as its core building blocks, while using third-party alternative managers to add diversification and return streams outside public markets. Advisory services include financial planning, portfolio management for individuals and small businesses, pension consulting and client education, and the firm serves both individual/family and institutional clients. Fee arrangements are flexible—percentage of AUM, hourly and fixed-fee engagements are used depending on the client and service. Investment activity shows a tilt toward concentrated public equity stakes alongside diversified ETF allocations. The firm is not an active ESG investor and it does not position itself as a capital allocator. It also maintains a relationship with an insurance company as part of its product and custody mix, reflecting the use of insurance-wrapped solutions where appropriate (for example annuities).

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 51%, Public Funds/Mutual Funds 45%, Cash & Cash Equivalents 3%, Other 1%51%
  • Exchange Traded Equities51%
  • Public Funds/Mutual Funds45%
  • Cash & Cash Equivalents3%
  • Other1%

Owners & executives

1 of 1
  • MARK LARSEN

    CEOCRD 1325124

Contacts

3 of 5
  • LAUREN RIVERA

    Director of Client ServicesCRD 5436745

  • BONNIE LARSEN

    CCO, Managing DirectorCRD 5781892

  • JOHN MORREALE

    Managing Partner, Investment Advisor RepresentativeCRD 2155743

Unlock 2 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 103

Active vs passive

$142M in ETFs

Passive

80%

$113M

Active

20%

$29M

ETFProviderStyleCategoryValueShares% of portfolio
SPDR GOLD MINISHARES TRUST (GLDM)State StreetPassiveCommodities Focused$9.7M104,1196.79%

Location

Primary office

NEWPORT BEACH, CA

ORANGE

Location

NEWPORT BEACH, CA

Headquartered in NEWPORT BEACH, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
4675 MacArthur Ct
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth