Private Portfolio of San Diego

Broker-DealerFINRA Member
Total AUM
$50M
Discretionary
$50M
100% of AUM
Accounts
37
Employees
19
Advisory reps
18
Brokerage reps
9

Firm details

Headquarters
La Jolla, California
CRD number
36644
Registered since
December 2, 1994
Fee structure
Percentage of AUM
Client types
  • HNWI90%
  • Individuals10%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Private Portfolio of San Diego is a small, privately held wealth firm organized as a corporation that serves individual and family clients with portfolio management for individuals and small businesses. The firm operates as a broker-dealer and charges advisory fees as a percentage of assets under management. Ownership is held by an individual principal and the firm’s publicly reported profile is classified as unclassified. The firm is state-registered in California, Florida and Texas and maintains a concentrated client base focused on private individuals and families rather than institutions. The firm does not identify as an active ESG investor and does not act as a capital allocator in the sense of running its own third‑party fund platforms.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Non-Exchange Traded Equities 45%, Exchange Traded Equities 20%, Public Funds/Mutual Funds 20%, US Government Bonds 5%, Investment Grade Corp Bonds 5%, Cash & Cash Equivalents 5%45%
  • Non-Exchange Traded Equities45%
  • Exchange Traded Equities20%
  • Public Funds/Mutual Funds20%
  • US Government Bonds5%
  • Investment Grade Corp Bonds5%

Contacts

3 of 18
  • Ruben Morfin

    Ruben Morfin

    Executive DirectorCRD 5281687

  • Hermann Vonbertrab

    Hermann Vonbertrab

    Portfolio AdvisorCRD 1615490

  • Eduardo Tovar

    Eduardo Tovar

    Vice PresidentCRD 2349510

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

La Jolla, CA

San Diego

Location

La Jolla, CA

Headquartered in La Jolla, CA, anchoring the San Diego-Chula Vista-Carlsbad, CA metro in the West.

Metro area
San Diego-Chula Vista-Carlsbad, CA
Region
West
County
San Diego
Address
7816 Ivanhoe Ave
Time zone
PT (UTC-8)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth