POTENTIA WEALTH
Firm details
- Headquarters
- SAN JOSE, California
- CRD number
- 329135
- Registered since
- January 12, 2024
- Website
- potentiawealth.com
- Custodians
- LPL FINANCIAL LLC
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI79.59%
- Individuals14.21%
- Corporations / Businesses6.13%
- Pension & Profit Sharing Plans0.05%
- Charitable Organizations0.03%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Potentia Wealth is an independent registered investment adviser organized as an LLC and registered with the SEC in 2024. The firm is owned by an individual and serves both high-net-worth individuals and families as well as institutional and business clients. Its advisory services include comprehensive financial planning and discretionary portfolio management for individuals, small businesses, and institutions. Fee arrangements combine an asset-based percentage and fixed fees. Potentia Wealth does not identify as an active ESG investor and does not present itself as a multi-state or pension consultant adviser. The firm lists an affiliation with accounting professionals as part of its industry relationships.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds77%
- Exchange Traded Equities18%
- Cash & Cash Equivalents4%
- Investment Grade Corp Bonds1%
Owners & executives
1 of 1KEVIN SWANSON
CEOCRD 4723624
Contacts
3 of 9CRAIG PINE
Private Wealth AdvisorCRD 5326216
ADAM ROBERTS
Private Wealth AdvisorCRD 6988854
EMILY BRILLO
Operations ManagerCRD 5122430
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 57Active vs passive
$207M in ETFs
75%
$155M
24%
$52.3M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| SPDR S&P 500 ETF TRUST (SPY) | State Street | Passive | Large Blend | $55.3M | 84,978 | 26.71% |
Location
SAN JOSE, CA
SANTA CLARA
Location
SAN JOSE, CA
Headquartered in SAN JOSE, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.
- Metro area
- San Jose-San Francisco-Oakland, CA
- Region
- West
- County
- SANTA CLARA
- Address
- 1226 Lincoln Ave
- Time zone
- PT (UTC-8)
- Office locations
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