Potentia Wealth
Firm details
- Headquarters
- San Jose, California
- CRD number
- 329135
- Registered since
- January 12, 2024
- Website
- potentiawealth.com
- Custodians
- LPL FINANCIAL LLC
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI79.59%
- Individuals14.21%
- Corporations / Businesses6.13%
- Pension & Profit Sharing Plans0.05%
- Charitable Organizations0.03%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Potentia Wealth is an independent registered investment adviser organized as an LLC and registered with the SEC in 2024. The firm serves both individual and family clients as well as institutional/business accounts, providing financial planning and portfolio management for individuals, small businesses, and institutions. Fee arrangements include a percentage-of-AUM structure as well as fixed fees. Potentia Wealth does not function as a capital allocator and does not identify as an active ESG investor. The firm lists an industry affiliation with accounting professionals.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds77%
- Exchange Traded Equities18%
- Cash & Cash Equivalents4%
- Investment Grade Corp Bonds1%
Owners & executives
1 of 1
Kevin Swanson
CEOCRD 4723624
Contacts
3 of 9
Craig Pine
Private Wealth AdvisorCRD 5326216
Adam Roberts
Private Wealth AdvisorCRD 6988854
Emily Brillo
Operations ManagerCRD 5122430
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 35Active vs passive
$205M in ETFs
74%
$151M
25%
$54M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| SPDR S&P 500 ETF TRUST (SPY) | State Street | Passive | Large Blend | $59.9M | 80,224 | 29.28% |
Location
San Jose, CA
Santa Clara
Location
San Jose, CA
Headquartered in San Jose, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.
- Metro area
- San Jose-San Francisco-Oakland, CA
- Region
- West
- County
- Santa Clara
- Address
- 1226 Lincoln Ave
- Time zone
- PT (UTC-8)
- Office locations
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