POTENTIA WEALTH

RIASEC RegisteredEst. 2024
Total AUM
$569M
Discretionary
$569M
100% of AUM
Avg account
$454K
Accounts
1,253
Employees
16
Advisory reps
10

Firm details

Headquarters
SAN JOSE, California
CRD number
329135
Registered since
January 12, 2024
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI79.59%
  • Individuals14.21%
  • Corporations / Businesses6.13%
  • Pension & Profit Sharing Plans0.05%
  • Charitable Organizations0.03%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Potentia Wealth is an independent registered investment adviser organized as an LLC and registered with the SEC in 2024. The firm is owned by an individual and serves both high-net-worth individuals and families as well as institutional and business clients. Its advisory services include comprehensive financial planning and discretionary portfolio management for individuals, small businesses, and institutions. Fee arrangements combine an asset-based percentage and fixed fees. Potentia Wealth does not identify as an active ESG investor and does not present itself as a multi-state or pension consultant adviser. The firm lists an affiliation with accounting professionals as part of its industry relationships.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 77%, Exchange Traded Equities 18%, Cash & Cash Equivalents 4%, Investment Grade Corp Bonds 1%77%
  • Public Funds/Mutual Funds77%
  • Exchange Traded Equities18%
  • Cash & Cash Equivalents4%
  • Investment Grade Corp Bonds1%

Owners & executives

1 of 1
  • KEVIN SWANSON

    CEOCRD 4723624

Contacts

3 of 9
  • CRAIG PINE

    Private Wealth AdvisorCRD 5326216

  • ADAM ROBERTS

    Private Wealth AdvisorCRD 6988854

  • EMILY BRILLO

    Operations ManagerCRD 5122430

Unlock 6 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 57

Active vs passive

$207M in ETFs

Passive

75%

$155M

Active

24%

$52.3M

ETFProviderStyleCategoryValueShares% of portfolio
SPDR S&P 500 ETF TRUST (SPY)State StreetPassiveLarge Blend$55.3M84,97826.71%

Location

Primary office

SAN JOSE, CA

SANTA CLARA

Location

SAN JOSE, CA

Headquartered in SAN JOSE, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SANTA CLARA
Address
1226 Lincoln Ave
Time zone
PT (UTC-8)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth