NORTHLANDING FINANCIAL PARTNERS, LLC

RIASEC RegisteredEst. 2013
Total AUM
$152M
Discretionary
$152M
100% of AUM
Avg account
$885K
Accounts
172
Employees
2
Advisory reps
2

Firm details

Headquarters
ROCHESTER, New York
CRD number
167055
Registered since
March 27, 2013
Custodians
NATIONAL FINANCIAL SERVICES LLC, THE LINCOLN NATIONAL LIFE INSURANCE COMPANY
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI71.78%
  • Individuals28.22%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Northlanding Financial Partners, LLC is an independent registered investment adviser that began SEC registration in 2013. The firm serves primarily individual and family clients and describes itself as a capital allocator, using third-party managers alongside direct investment strategies. Core advisory services include comprehensive financial planning, portfolio management for individuals and small businesses, and the selection of outside advisers. Its billing mixes asset-based fees with hourly and fixed-fee arrangements. The firm does not position itself as an active ESG investor and is not listed as a multi-state adviser. Ownership is structured as a domestic entity with individual ownership.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 71%, US Government Bonds 24%, Cash & Cash Equivalents 4%71%
  • Exchange Traded Equities71%
  • US Government Bonds24%
  • Cash & Cash Equivalents4%

Contacts

2 of 2
  • ERIC GARSIN

    Financial Planner & PartnerCRD 2942903

  • BRYCE CAREY

    Director, CFPCRD 5547015

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 36

Active vs passive

$121M in ETFs

Passive

82%

$98.6M

Active

18%

$22.2M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$32.6M49,92226.99%

Location

Primary office

ROCHESTER, NY

MONROE

Location

ROCHESTER, NY

Headquartered in ROCHESTER, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.

Metro area
Rochester-Batavia-Seneca Falls, NY
Region
Northeast
County
MONROE
Address
90 Linden Oaks
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth