LAYLINE ADVISORS
Firm details
- Headquarters
- ROCHESTER, New York
- CRD number
- 285136
- Registered since
- March 8, 2019
- Website
- laylineadvisors.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI73.26%
- Individuals16.49%
- Pension & Profit Sharing Plans10.24%
- Services
- Financial PlanningPortfolio Management for IndividualsPension Consulting
Firm profile
FINTRXOverview
Layline Advisors is an independent registered investment adviser formed as a limited liability company and registered with the SEC in 2019. The firm serves individuals, families and small institutions, delivering financial planning, portfolio management for individuals and small businesses, and pension consulting. Its advisory model combines discretionary portfolio management (the majority of assets) with non-discretionary relationships and fixed-fee planning engagements. Layline reports it is not an active ESG investor and does not function as a capital allocator; instead it relies on external managers and pooled products for non-core exposures. Investment activity centers on pooled public funds and mutual funds as the primary vehicle for portfolio construction, supplemented by targeted alternative real estate allocations. The firm’s approach is consistent with a multi-client RIA servicing a mix of advisory fee arrangements rather than proprietary product distribution.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds64%
- Exchange Traded Equities22%
- Cash & Cash Equivalents14%
Owners & executives
1 of 1Charles Ruff
Chief Investment OfficerCRD 7174900
Contacts
2 of 2MARK WYAND
Founder and AdvisorCRD 5402543
Matthew Lechner
Associate Financial PlannerCRD 7022127
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
ROCHESTER, NY
MONROE
Location
ROCHESTER, NY
Headquartered in ROCHESTER, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.
- Metro area
- Rochester-Batavia-Seneca Falls, NY
- Region
- Northeast
- County
- MONROE
- Address
- 19 Prince St
- Time zone
- ET (UTC-5)
- Office locations
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