LAYLINE ADVISORS

RIASEC RegisteredEst. 2019
Total AUM
$131M
Discretionary
$112M
85% of AUM
Avg account
$314K
Accounts
418
Employees
4
Advisory reps
3

Firm details

Headquarters
ROCHESTER, New York
CRD number
285136
Registered since
March 8, 2019
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI73.26%
  • Individuals16.49%
  • Pension & Profit Sharing Plans10.24%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Layline Advisors is an independent registered investment adviser formed as a limited liability company and registered with the SEC in 2019. The firm serves individuals, families and small institutions, delivering financial planning, portfolio management for individuals and small businesses, and pension consulting. Its advisory model combines discretionary portfolio management (the majority of assets) with non-discretionary relationships and fixed-fee planning engagements. Layline reports it is not an active ESG investor and does not function as a capital allocator; instead it relies on external managers and pooled products for non-core exposures. Investment activity centers on pooled public funds and mutual funds as the primary vehicle for portfolio construction, supplemented by targeted alternative real estate allocations. The firm’s approach is consistent with a multi-client RIA servicing a mix of advisory fee arrangements rather than proprietary product distribution.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 64%, Exchange Traded Equities 22%, Cash & Cash Equivalents 14%64%
  • Public Funds/Mutual Funds64%
  • Exchange Traded Equities22%
  • Cash & Cash Equivalents14%

Owners & executives

1 of 1
  • Charles Ruff

    Chief Investment OfficerCRD 7174900

Contacts

2 of 2
  • MARK WYAND

    Founder and AdvisorCRD 5402543

  • Matthew Lechner

    Associate Financial PlannerCRD 7022127

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

ROCHESTER, NY

MONROE

Location

ROCHESTER, NY

Headquartered in ROCHESTER, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.

Metro area
Rochester-Batavia-Seneca Falls, NY
Region
Northeast
County
MONROE
Address
19 Prince St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth