NORTHLAND ASSET MANAGEMENT

Broker-DealerFINRA MemberEst. 2015
Total AUM
$405M
Discretionary
$387M
96% of AUM
Accounts
1,192
Employees
22
Advisory reps
191
Brokerage reps
22

Firm details

Headquarters
MINNEAPOLIS, Minnesota
CRD number
40258
Registered since
May 26, 2015
Custodians
PERSHING LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • HNWI78.75%
  • Individuals19.54%
  • Charitable Organizations0.92%
  • Pension & Profit Sharing Plans0.79%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Northland Asset Management is a corporate advisory and brokerage organization that combines broker-dealer, banking-affiliated brokerage and registered municipal advisor functions with fee-based wealth management. The firm registered with the SEC in 2015 and reports serving individual and family clients. Its service mix includes financial planning, portfolio management for individuals and small businesses, and the selection of external advisers; it also operates as a capital allocator and provides insurance brokerage services. Fees are charged through a mix of percentage-of-AUM, hourly and fixed-fee arrangements, plus other client-specific billing structures. Northland does not identify as an active ESG investor in its filings.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 51%, Exchange Traded Equities 43%, Cash & Cash Equivalents 4%, State & Local Bonds 1%, Other 1%51%
  • Public Funds/Mutual Funds51%
  • Exchange Traded Equities43%
  • Cash & Cash Equivalents4%
  • State & Local Bonds1%
  • Other1%

Owners & executives

3 of 5
  • RANDY NITZSCHE

    CEOCRD 1558954

  • SCOTT MILES

    Chief Operating OfficerCRD 1416441

  • DUSTIN ALDEN

    Chief Financial OfficerCRD 6131554

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Contacts

3 of 186
  • JEFFREY CHARLESWORTH

    Vice PresidentCRD 1808090

  • ALEXANDER LATIMORE

    Research AssociateCRD 7924370

  • JONATHON RIPP

    Vice PresidentCRD 3242068

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 69

Active vs passive

$106M in ETFs

Passive

75%

$79.1M

Active

24%

$27.1M

ETFProviderStyleCategoryValueShares% of portfolio
JPMORGAN INCOME ETF (JPIE)JP MorganActiveMultisector Bond$18.8M407,33917.67%

Location

Primary office

MINNEAPOLIS, MN

HENNEPIN

Location

MINNEAPOLIS, MN

Headquartered in MINNEAPOLIS, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.

Metro area
Minneapolis-St. Paul, MN-WI
Region
Midwest
County
HENNEPIN
Address
150 S 5th St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth