Northland Asset Management
Firm details
- Headquarters
- Minneapolis, Minnesota
- CRD number
- 40258
- Registered since
- May 26, 2015
- Website
- www.northlandsecurities.com
- Custodians
- PERSHING LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees, Other
- Client types
- HNWI78.75%
- Individuals19.54%
- Charitable Organizations0.92%
- Pension & Profit Sharing Plans0.79%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Northland Asset Management is a corporate-structured wealth and brokerage firm that combines broker-dealer activity with advisory services and municipal-advisory capabilities. The firm is SEC-registered (registration year 2015) and identifies as a capital allocator that serves individual and family clients. Its service mix spans brokerage, insurance intermediation, and registered municipal advisory work while its advisory offerings include financial planning, portfolio management for individuals and small businesses, and selection of outside advisers. Fee arrangements are mixed — percentage of AUM alongside hourly, fixed, and other fee types — reflecting a flexible pricing approach for different client relationships.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds51%
- Exchange Traded Equities43%
- Cash & Cash Equivalents4%
- State & Local Bonds1%
- Other1%
Owners & executives
FINTRXContacts
FINTRXWealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 68Active vs passive
$174M in ETFs
75%
$131M
15%
$42.9M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| INVESCO QQQ TRUST SERIES 1 (QQQ) | Invesco | Passive | Large Growth | $33M | 21,649 | 18.99% |
Location
Minneapolis, MN
Hennepin
Location
Minneapolis, MN
Headquartered in Minneapolis, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.
- Metro area
- Minneapolis-St. Paul, MN-WI
- Region
- Midwest
- County
- Hennepin
- Address
- 150 S 5th St
- Time zone
- CT (UTC-6)
- Office locations
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