LANIER ASSET MANAGEMENT, LLC

RIASEC RegisteredEst. 2016
Total AUM
$142M
Discretionary
$140M
99% of AUM
Avg account
$630K
Accounts
225
Employees
2
Advisory reps
3

Firm details

Headquarters
LOUISVILLE, Kentucky
CRD number
150888
Registered since
March 4, 2016
Custodians
PERSHING LLC, UMB FINANCIAL SERVICES, INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI81.61%
  • Pooled Investment Vehicles11.33%
  • Individuals6.32%
  • Pension & Profit Sharing Plans0.74%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Lanier Asset Management, LLC is an independent SEC-registered investment adviser organized as an LLC. The firm, registered since 2016, identifies as a capital allocator and serves both individual/family and institutional clients. Its advisory services include financial planning, discretionary portfolio management for individuals, small businesses and pooled vehicles, institutional portfolio management, and selection of outside managers. Lanier also acts as a sponsor/GP/managing member of pooled investment vehicles. Fee arrangements combine asset-based fees with fixed fees. The firm does not self-identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 51%, Private Funds 35%, Cash & Cash Equivalents 6%, Non-Exchange Traded Equities 4%, US Government Bonds 4%51%
  • Exchange Traded Equities51%
  • Private Funds35%
  • Cash & Cash Equivalents6%
  • Non-Exchange Traded Equities4%
  • US Government Bonds4%

Owners & executives

2 of 2
  • DEIDRE DURBIN

    Chief Compliance OfficerCRD 6018579

  • MARK HOFFMAN

    CEO & PrincipalCRD 5689326

Contacts

1 of 1
  • Elizabeth Hoffman

    Managing DirectorCRD 8168090

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

LOUISVILLE, KY

JEFFERSON

Location

LOUISVILLE, KY

Headquartered in LOUISVILLE, KY, anchoring the Louisville/Jefferson County--Elizabethtown--Bardstown, KY-IN metro in the South.

Metro area
Louisville/Jefferson County--Elizabethtown--Bardstown, KY-IN
Region
South
County
JEFFERSON
Address
2321 Lime Kiln Ln
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth