MERCURIO WEALTH ADVISORS

RIASEC RegisteredEst. 2021
Total AUM
$141M
Discretionary
$141M
100% of AUM
Avg account
$147K
Accounts
957
Employees
11
Advisory reps
3

Firm details

Headquarters
LOUISVILLE, Kentucky
CRD number
283632
Registered since
August 25, 2021
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals80.43%
  • HNWI19.19%
  • Pension & Profit Sharing Plans0.38%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Mercurio Wealth Advisors is an independent registered investment adviser that acts as a capital allocator for both individual/family and institutional clients. The firm uses a fee mix of percentage of AUM and fixed fees and provides financial planning, portfolio management for individuals and small businesses, and selection of outside advisers. Mercurio Wealth Advisors does not identify as an active ESG investor and operates under individual ownership with SEC registration dating to 2021. Investment activity centers on discretionary portfolio management with a clear preference for listed equities. The firm’s business model blends direct equity and ETF exposure for core allocations with delegated access to third‑party managers where managers or alternative strategies are required.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 53%, Public Funds/Mutual Funds 42%, Cash & Cash Equivalents 5%53%
  • Exchange Traded Equities53%
  • Public Funds/Mutual Funds42%
  • Cash & Cash Equivalents5%

Owners & executives

1 of 1
  • DONALD MERCURIO

    Founder & CEOCRD 1624265

Contacts

2 of 2
  • Ashley Schneider

    Wealth AdvisorCRD 7432984

  • TROY BOLTON

    President & Senior Wealth AdvisorCRD 6401218

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

LOUISVILLE, KY

JEFFERSON

Location

LOUISVILLE, KY

Headquartered in LOUISVILLE, KY, anchoring the Louisville/Jefferson County--Elizabethtown--Bardstown, KY-IN metro in the South.

Metro area
Louisville/Jefferson County--Elizabethtown--Bardstown, KY-IN
Region
South
County
JEFFERSON
Address
9100 Shelbyville Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth