Howard Financial Services, Ltd.

RIASEC RegisteredEst. 1994
Total AUM
$1.4B
Discretionary
$1.4B
100% of AUM
Avg account
$1.1M
Accounts
1,276
Employees
24
Advisory reps
17

Firm details

Headquarters
Dallas, Texas
CRD number
107978
Registered since
June 23, 1994
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI79.9%
  • Pooled Investment Vehicles15.99%
  • Individuals2.74%
  • Charitable Organizations1.29%
  • Corporations / Businesses0.07%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Howard Financial Services, Ltd. is an independent registered investment adviser organized as a limited partnership and SEC-registered since 1994. The firm serves both individuals and families as well as institutional clients, operating as a capital allocator that constructs and manages portfolios and selects sub-advisers. Its advisory services include financial planning, portfolio management for individuals, small businesses, pooled investment vehicles and institutions, and selection of other advisers. Fee arrangements are a mix of percentage-of-AUM, hourly charges, and fixed fees. The firm does not identify as an active ESG investor and is not flagged as a multi-state or newly formed adviser. Industry affiliations include acting as an accountant and sponsor and serving as GP/managing member of pooled investment vehicles. Howard Financial Services was named to CNBC’s Top 100 Financial Advisory Firms list for 2025.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 55%, Private Funds 15%, Cash & Cash Equivalents 12%, Exchange Traded Equities 9%, State & Local Bonds 6%, Non-Exchange Traded Equities 1%, US Government Bonds 1%, Investment Grade Corp Bonds 1%55%
  • Public Funds/Mutual Funds55%
  • Private Funds15%
  • Cash & Cash Equivalents12%
  • Exchange Traded Equities9%
  • State & Local Bonds6%

Owners & executives

1 of 1
  • Robert Post

    Chief Compliance OfficerCRD 6561819

Contacts

3 of 16
  • John Howard

    John Howard

    Managing Director and Director of InvestmentsCRD 4351289

  • James Howard

    James Howard

    Founder and ChairmanCRD 4362521

  • William Gray

    William Gray

    Portfolio ManagerCRD 4497339

Unlock 13 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 230

Active vs passive

$1.8B in ETFs

Passive

71%

$1.3B

Active

24%

$538M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES MSCI USA QUALITY FACTOR ETF (QUAL)BlackRockPassiveLarge Blend$113M513,5576.11%

Location

Primary office

Dallas, TX

Dallas

Location

Dallas, TX

Headquartered in Dallas, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.

Metro area
Dallas-Fort Worth, TX-OK
Region
South
County
Dallas
Address
8350 Meadow Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth