Howard Financial Services, Ltd.

RIASEC RegisteredEst. 1994
Total AUM
$1.4B
Discretionary
$1.4B
100% of AUM
Avg account
$1.1M
Accounts
1,276
Employees
24
Advisory reps
18

Firm details

Headquarters
Dallas, Texas
CRD number
107978
Registered since
June 23, 1994
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI79.9%
  • Pooled Investment Vehicles15.99%
  • Individuals2.74%
  • Charitable Organizations1.29%
  • Corporations / Businesses0.07%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Howard Financial Services, Ltd. is an independent registered investment adviser organized as a limited partnership and active since 1994. The firm positions itself as a multi-service wealth manager and capital allocator for individuals, families and institutional clients, offering financial planning and discretionary portfolio management for individuals, small businesses, pooled investment vehicles, and institutions. Services include manager selection and the sponsorship/management of pooled vehicles; the firm lists roles such as sponsor, general partner and managing member among its affiliations. Fee arrangements include a percentage of AUM, hourly charges and fixed fees. Howard Financial Services is not an active ESG investor and the adviser does not report a multistate registration footprint. The firm was named one of CNBC’s Top 100 Financial Advisory Firms in 2025.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 55%, Private Funds 15%, Cash & Cash Equivalents 12%, Exchange Traded Equities 9%, State & Local Bonds 6%, Non-Exchange Traded Equities 1%, US Government Bonds 1%, Investment Grade Corp Bonds 1%55%
  • Public Funds/Mutual Funds55%
  • Private Funds15%
  • Cash & Cash Equivalents12%
  • Exchange Traded Equities9%
  • State & Local Bonds6%

Owners & executives

1 of 1
  • Rachel Hodges

    Chief Compliance OfficerCRD 6267814

Contacts

3 of 17
  • Emily Swerdlow

    Emily Swerdlow

    Senior Wealth ManagerCRD 5923835

  • Shelby Henderson

    Shelby Henderson

    Associate Wealth ManagerCRD 7638291

  • Albi Kacani

    Albi Kacani

    Wealth ManagerCRD 6213477

Unlock 14 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 102

Active vs passive

$867M in ETFs

Passive

67%

$583M

Active

28%

$283M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES MSCI USA QUALITY FACTOR ETF (QUAL)BlackRockPassiveLarge Blend$96.5M502,86411.13%

Location

Primary office

Dallas, TX

Dallas

Location

Dallas, TX

Headquartered in Dallas, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.

Metro area
Dallas-Fort Worth, TX-OK
Region
South
County
Dallas
Address
8350 Meadow Rd
Time zone
CT (UTC-6)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth