HOLDERNESS INVESTMENTS CO

RIASEC RegisteredEst. 1995
Total AUM
$661M
Discretionary
$642M
97% of AUM
Avg account
$849K
Accounts
778
Employees
8
Advisory reps
6

Firm details

Headquarters
GREENSBORO, North Carolina
CRD number
106530
Registered since
August 14, 1995
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI75.38%
  • Individuals17.44%
  • Charitable Organizations2.94%
  • Pension & Profit Sharing Plans2.74%
  • Corporations / Businesses1.5%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Holderness Investments Co is an independent, privately owned registered investment adviser that has been SEC-registered since 1995. The firm serves both individual and family clients as well as institutional accounts, and acts as a capital allocator that can select and allocate to outside managers. Its advisory suite includes financial planning, portfolio management for individuals and small businesses, portfolio management for businesses and institutions, and the selection of other advisers. Fee arrangements are flexible and include percentage-of-AUM billing alongside hourly and fixed-fee engagements. Holderness reports it is not an active ESG investor and is not registered as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 67%, Cash & Cash Equivalents 15%, Public Funds/Mutual Funds 12%, US Government Bonds 5%67%
  • Exchange Traded Equities67%
  • Cash & Cash Equivalents15%
  • Public Funds/Mutual Funds12%
  • US Government Bonds5%

Owners & executives

1 of 1
  • SHEILA FALLS

    Vice President, Chief Compliance OfficerCRD 5995676

Contacts

3 of 5
  • JONATHAN MORGAN

    Senior Portfolio ManagerCRD 2789505

  • RYAN VAUDRIN

    Wealth AdvisorCRD 5993803

  • KIM EDER

    Vice PresidentCRD 4356320

Unlock 2 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 68

Active vs passive

$76.8M in ETFs

Passive

90%

$68.7M

Active

7%

$8.1M

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO QQQ TRUST SERIES 1 (QQQ)InvescoPassiveLarge Growth$13.9M24,04618.07%

Location

Primary office

GREENSBORO, NC

GUILFORD

Location

GREENSBORO, NC

Headquartered in GREENSBORO, NC, anchoring the Greensboro--Winston-Salem--High Point, NC metro in the South.

Metro area
Greensboro--Winston-Salem--High Point, NC
Region
South
County
GUILFORD
Address
2102 N Elm St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth