Holderness Investments Co
Firm details
- Headquarters
- Greensboro, North Carolina
- CRD number
- 106530
- Registered since
- August 14, 1995
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI75.38%
- Individuals17.44%
- Charitable Organizations2.94%
- Pension & Profit Sharing Plans2.74%
- Corporations / Businesses1.5%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers
Firm profile
FINTRXOverview
Holderness Investments Co is an independent, SEC-registered registered investment adviser operating as a corporation since the mid-1990s. The firm serves both individual and family clients as well as institutional accounts and describes itself as a capital allocator that also selects outside managers. Its advisory services include financial planning and portfolio management for individuals, small businesses, and institutions, along with the selection of third‑party advisers. Fee arrangements combine asset-based fees with hourly and fixed-fee engagements. The firm is not identified as an ESG investor, and it does not present itself as a multi-state or newly formed adviser. Holderness reports relationships with professional service firms, listing industry affiliations that include an accountant and an insurance company. Those affiliations, together with its capital-allocator role, suggest the firm blends in-house portfolio management with outsourced manager and product selection for clients with varying needs.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities67%
- Cash & Cash Equivalents15%
- Public Funds/Mutual Funds12%
- US Government Bonds5%
Owners & executives
1 of 1
Sheila Falls
Vice President, Chief Compliance OfficerCRD 5995676
Contacts
3 of 5
Jonathan Morgan
Senior Portfolio ManagerCRD 2789505
Ryan Vaudrin
Wealth AdvisorCRD 5993803

Kim Eder
Vice PresidentCRD 4356320
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 71Active vs passive
$85.2M in ETFs
90%
$76.3M
7%
$8.9M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| INVESCO QQQ TRUST SERIES 1 (QQQ) | Invesco | Passive | Large Growth | $17.8M | 24,167 | 20.89% |
Location
Greensboro, NC
Guilford
Location
Greensboro, NC
Headquartered in Greensboro, NC, anchoring the Greensboro--Winston-Salem--High Point, NC metro in the South.
- Metro area
- Greensboro--Winston-Salem--High Point, NC
- Region
- South
- County
- Guilford
- Address
- 2102 N Elm St
- Time zone
- ET (UTC-5)
- Office locations
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