FUND DIRECT ADVISORS INC.

Overview

Fund Direct Advisors Inc. is a small, privately owned advisory corporation registered with the SEC in 2013 that serves both individual/family and institutional clients. The firm concentrates on financial planning and portfolio management for individuals and small businesses, operating under a mix of percentage-of-AUM and fixed-fee arrangements. Its advisory model appears weighted toward client-directed relationships: the firm reports a large non-discretionary footprint relative to discretionary assets, which suggests many clients retain trading authority or prefer advisory recommendations implemented by the custodian or client. Public mutual funds are the primary vehicle for client exposure, and the firm lists mutual funds among its standard investment options. Fund Direct Advisors Inc. also works with third‑party alternative asset managers, using external fund managers to gain access to less-liquid strategies. The firm maintains industry relationships with a broker–dealer and an insurance company, indicating it can blend advisory portfolios with insurance solutions and access a range of packaged investment products. In 2020 the firm was named a Top RIA Firms to Watch by investor.com.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices