HF ADVISORY GROUP, LLC

RIASEC RegisteredEst. 2022
Total AUM
$322M
Discretionary
$322M
100% of AUM
Avg account
$247K
Accounts
1,301
Employees
6
Advisory reps
2

Firm details

Headquarters
ANNAPOLIS, Maryland
CRD number
309051
Registered since
May 31, 2022
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI62.38%
  • Individuals37.62%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

HF Advisory Group, LLC is an independently owned registered investment adviser that came under SEC registration in 2022. Structured as a limited liability company and owned by an individual, the firm serves primarily individual and family clients and charges fees on a mix of AUM-based, hourly, and fixed-fee arrangements. Its advisory scope centers on financial planning and discretionary portfolio management across individual, small-business, and institutional/business client segments. The firm does not self-identify as an active ESG investor. Its stated services emphasize ongoing portfolio management and planning rather than acting as a capital allocator or pension consultant.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 66%, Public Funds/Mutual Funds 33%, Cash & Cash Equivalents 1%66%
  • Exchange Traded Equities66%
  • Public Funds/Mutual Funds33%
  • Cash & Cash Equivalents1%

Contacts

2 of 2
  • RAYMOND HOBSON

    PresidentCRD 2454746

  • MARIANNE DURHAM

    Investment Adviser RepresentativeCRD 5718297

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 80

Active vs passive

$131M in ETFs

Passive

87%

$114M

Active

4%

$17.2M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE DIVIDEND GROWTH ETF (DGRO)BlackRockPassiveLarge Value$9.2M130,8527.00%

Location

Primary office

ANNAPOLIS, MD

ANNE ARUNDEL

Location

ANNAPOLIS, MD

Headquartered in ANNAPOLIS, MD, anchoring the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA metro in the South.

Metro area
Washington-Baltimore-Arlington, DC-MD-VA-WV-PA
Region
South
County
ANNE ARUNDEL
Address
166 Defense Hwy
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth