CLARITY ASSET MANAGEMENT, INC.

RIASEC RegisteredEst. 2013
Total AUM
$257M
Discretionary
$257M
100% of AUM
Avg account
$420K
Accounts
613
Employees
5
Advisory reps
5

Firm details

Headquarters
AMES, Iowa
CRD number
115699
Registered since
July 23, 2013
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI65.92%
  • Individuals33.88%
  • Charitable Organizations0.2%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Clarity Asset Management, Inc. is an independent registered investment adviser organized as a corporation and registered with the SEC in 2013. The firm serves both individual and family clients as well as institutional relationships, providing financial planning, portfolio management for individuals and small businesses, and investor education through seminars and workshops. Its fee arrangements include assets-under-management charges as well as fixed-fee engagements. Clarity does not identify as an active ESG investor and is not structured as a multi-state adviser or capital allocator. The firm was recognized on FA Magazine’s Top RIA Firms list in 2020.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 67%, Public Funds/Mutual Funds 32%, Cash & Cash Equivalents 1%67%
  • Exchange Traded Equities67%
  • Public Funds/Mutual Funds32%
  • Cash & Cash Equivalents1%

Owners & executives

3 of 3
  • JULIE SIEGEL

    Chief Compliance OfficerCRD 6289886

  • STEVEN LARSON

    Vice President, Chief Investment OfficerCRD 4577948

  • Nevin Conlon

    Chief Operating OfficerCRD 6708883

Contacts

2 of 2
  • DONALD ERICKSON

    PresidentCRD 1296053

  • KACY BASS

    PartnerCRD 6460989

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 175

Active vs passive

$224M in ETFs

Passive

41%

$91.1M

Active

39%

$133M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM)State Street$22.2M289,8179.91%

Location

Primary office

AMES, IA

STORY

Location

AMES, IA

Headquartered in AMES, IA, anchoring the Des Moines-Ames-West Des Moines, IA metro in the Midwest.

Metro area
Des Moines-Ames-West Des Moines, IA
Region
Midwest
County
STORY
Address
2117 Philadelphia St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth