BARON FINANCIAL GROUP LLC

RIASEC RegisteredEst. 2007

Total AUM

$369M

Discretionary

$364M

99% of AUM

Avg account

$408K

Accounts

905

Employees

Advisory reps

Firm details

Headquarters: FAIR LAWN, New Jersey
CRD number: 144234
Registered since: June 14, 2007
Website: baron-financial.com
Custodians: CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Fixed Fees
Client types: HNWI74.38%
Individuals22.44%
Charitable Organizations3.18%
Services: Financial PlanningPortfolio Management for IndividualsPension ConsultingPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Baron Financial Group LLC is an independent registered investment adviser that has been operating since 2007 and is owned by an individual owner. The firm serves both individual and family clients as well as institutional relationships, and it charges a mix of percentage-of-AUM and fixed fees. Its core advisory capabilities include financial planning, portfolio management for individuals and small businesses, pension consulting, and client education through periodic publications and seminars. Investment activity skews toward public funds and mutual funds as the primary holding type, with a portfolio approach that appears to use broad-market ETFs for core equity exposure. The firm also works with third-party managers for alternative allocations in real estate and offers annuities alongside mutual fund solutions. Baron Financial Group LLC was recognized in 2020 as a Top RIA by FA Magazine.