REDWOOD FINANCIAL PLANNING, LLC

RIASEC RegisteredEst. 2023
Total AUM
$389M
Discretionary
$389M
100% of AUM
Avg account
$267K
Accounts
1,454
Employees
4
Advisory reps
4

Firm details

Headquarters
SCOTCH PLAINS, New Jersey
CRD number
291250
Registered since
April 18, 2023
Custodians
WELLS FARGO ADVISORS FINANCIAL NETWORK, LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI51.82%
  • Individuals47.7%
  • Pension & Profit Sharing Plans0.48%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Redwood Financial Planning, LLC operates as an independent registered investment adviser focused on financial planning and portfolio management for individuals, families and small businesses, while also offering selection-of-other-advisers services. The firm is an active capital allocator that blends pooled public funds with third‑party alternative managers rather than emphasizing direct-stock selection. Its fee arrangements include percentage-of-AUM, hourly and fixed-fee engagements, giving flexibility for both ongoing advisory relationships and one‑off planning work. Redwood is not positioned as an ESG investor and maintains broker‑dealer and insurance company affiliations to support execution and product access. Investment activity centers on allocating client capital into mutual funds and other public pooled vehicles for core exposure, while layering alternatives—principally real estate, commodities and oil & gas—through external fund managers to diversify return sources and provide income or inflation protection where appropriate. The firm is registered with the SEC and operated as an individually owned LLC.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 76%, US Government Bonds 8%, Cash & Cash Equivalents 7%, Exchange Traded Equities 3%, Investment Grade Corp Bonds 3%, State & Local Bonds 2%, Non-Investment Grade Corp Bonds 1%76%
  • Public Funds/Mutual Funds76%
  • US Government Bonds8%
  • Cash & Cash Equivalents7%
  • Exchange Traded Equities3%
  • Investment Grade Corp Bonds3%

Contacts

3 of 4
  • MICHAEL MCLANE

    FounderCRD 2948543

  • ELEANA MCLANE

    Investment Advisor RepresentativeCRD 1284272

  • JARED FRIEDMAN

    FounderCRD 4678181

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SCOTCH PLAINS, NJ

UNION

Location

SCOTCH PLAINS, NJ

Headquartered in SCOTCH PLAINS, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
UNION
Address
1812 Front St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth