BAYARD ASSET MANAGEMENT LLC

RIASEC RegisteredEst. 2017
Total AUM
$397M
Discretionary
$397M
100% of AUM
Avg account
$79.5M
Accounts
5
Employees
4
Advisory reps
2

Firm details

Headquarters
PRINCETON, New Jersey
CRD number
177515
Registered since
October 25, 2017
Custodians
J.P. MORGAN SECURITIES INC., STATE STREET BANK AND TRUST COMPANY, THE BANK OF NEW YORK MELLON
Fee structure
Percentage of AUM, Performance Based Fees
Client types
  • State / Municipal Government71.66%
  • Pooled Investment Vehicles28.34%
Services
Portfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Bayard Asset Management LLC is a small, institutional-focused investment manager organized as an LLC and registered with the SEC in 2017. The firm operates as a hedge-fund-style manager: it manages pooled vehicles, serves as sponsor/GP/managing member of those vehicles, and provides portfolio management for pooled investment vehicles and for businesses or institutions. Fee terms combine a percentage of assets under management with performance-based fees, which aligns the firm’s compensation with absolute and relative performance of its pooled strategies. Investment activity centers on active equity exposure delivered through exchange-traded instruments and separately managed formats. The firm’s allocation emphasis is equities-first: its filings show a clear preference for exchange-traded equities rather than long-only mutual fund structures. Bayard also runs at least one pooled hedge fund and makes use of third-party hedge-fund strategies as part of its alternative-investment footprint. The institutional client profile, small client count and fee structure indicate a concentrated, high-touch manager that runs differentiated strategies rather than a broad retail platform.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 99%, Cash & Cash Equivalents 1%99%
  • Exchange Traded Equities99%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • DEEPINDER BHATIA

    Founding Partner & Chief Investment OfficerCRD 5512724

Contacts

1 of 1
  • Nandini Chowdhury

    PartnerCRD 6770796

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

PRINCETON, NJ

MERCER

Location

PRINCETON, NJ

Headquartered in PRINCETON, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
MERCER
Address
103 Carnegie Ctr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth