NORTHSTAR ADVISORY GROUP, LLC

RIASEC RegisteredEst. 2020
Total AUM
$377M
Discretionary
$377M
100% of AUM
Avg account
$435K
Accounts
866
Employees
9
Advisory reps
3

Firm details

Headquarters
NORTHFIELD, New Jersey
CRD number
306850
Registered since
March 6, 2020
Website
ns-ag.com
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI73.72%
  • Individuals22.64%
  • Charitable Organizations1.89%
  • Pension & Profit Sharing Plans1.75%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Northstar Advisory Group, LLC is an independent registered investment adviser that runs a fee-for-service wealth management business focused on both individual/family and institutional clients. The firm acts as a capital allocator: it builds equity-focused portfolios, selects third‑party managers where appropriate, and provides financial planning and portfolio management across retail and institutional mandates. Its advisory toolkit includes direct equity exposure, mutual funds, discretionary managed accounts and allocations to external alternative managers, indicating a blended approach that mixes internally managed positions with outsourced strategies. Investment preferences skew toward equities and separately managed account structures. The firm implements broad-market index exposure alongside individual stock positions, and it uses external managers for hedge fund allocations. Northstar provides services that range from financial planning and portfolio management for individuals and small businesses to portfolio management for larger businesses and institutions, and it also conducts selection-of-other-advisers work when clients require specialized or non-core strategies.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Non-Exchange Traded Equities 63%, Exchange Traded Equities 14%, US Government Bonds 11%, Investment Grade Corp Bonds 7%, Cash & Cash Equivalents 4%, State & Local Bonds 1%63%
  • Non-Exchange Traded Equities63%
  • Exchange Traded Equities14%
  • US Government Bonds11%
  • Investment Grade Corp Bonds7%
  • Cash & Cash Equivalents4%

Contacts

3 of 3
  • ROBERT KERNAN

    Financial Planning SpecialistCRD 2362188

  • JEFFREY SILVERMAN

    Relationship ManagerCRD 4386157

  • MICHAEL ROSEN

    Managing DirectorCRD 4437494

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 51

Active vs passive

$185M in ETFs

Passive

75%

$138M

Active

0%

$46.9M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM)State Street$23.3M304,50712.62%

Location

Primary office

NORTHFIELD, NJ

ATLANTIC

Location

NORTHFIELD, NJ

Headquartered in NORTHFIELD, NJ, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.

Metro area
Philadelphia-Reading-Camden, PA-NJ-DE-MD
Region
Northeast
County
ATLANTIC
Address
1555 Zion Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth