CRA FINANCIAL SERVICES, L.L.C.

RIASEC RegisteredEst. 2003
Total AUM
$1.7B
Discretionary
$1.5B
90% of AUM
Avg account
$420K
Accounts
4,030
Employees
14
Advisory reps
10

Firm details

Headquarters
NORTHFIELD, New Jersey
CRD number
124004
Registered since
August 18, 2003
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI66.51%
  • Individuals16.14%
  • Pension & Profit Sharing Plans12.55%
  • Corporations / Businesses3.82%
  • Charitable Organizations0.98%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

CRA Financial Services, L.L.C. is an independent registered investment adviser that has been SEC-registered since 2003 and is owned by an individual. The firm serves both individual and family clients as well as institutional accounts and positions itself as a capital allocator that blends financial planning with portfolio management and adviser selection. Its service menu includes financial planning, portfolio management for individuals, small businesses and institutions, pension consulting, and selecting outside managers. Fees are charged via a mix of percentage-of-AUM, hourly, and fixed-fee arrangements. CRA describes itself as an active ESG investor and was listed among CNBC’s Top 100 Financial Advisory Firms in 2025.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 65%, Exchange Traded Equities 19%, Cash & Cash Equivalents 9%, State & Local Bonds 2%, Investment Grade Corp Bonds 2%, US Government Bonds 1%, Private Funds 1%, Other 1%65%
  • Public Funds/Mutual Funds65%
  • Exchange Traded Equities19%
  • Cash & Cash Equivalents9%
  • State & Local Bonds2%
  • Investment Grade Corp Bonds2%

Contacts

3 of 10
  • THOMAS REYNOLDS

    Co-FounderCRD 3152986

  • DONNA SAVASTANI

    CCOCRD 4614453

  • ROBERT MARTIN

    PartnerCRD 5206015

Unlock 7 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 207

Active vs passive

$545M in ETFs

Passive

68%

$371M

Active

25%

$174M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US DIVIDEND EQUITY ETF (SCHD)SchwabPassiveLarge Value$36.5M1,188,4176.69%

Location

Primary office

NORTHFIELD, NJ

ATLANTIC

Location

NORTHFIELD, NJ

Headquartered in NORTHFIELD, NJ, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.

Metro area
Philadelphia-Reading-Camden, PA-NJ-DE-MD
Region
Northeast
County
ATLANTIC
Address
332 Tilton Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth