Avaii Wealth Management, LLC

RIASEC RegisteredEst. 2018
Total AUM
$603M
Discretionary
$594M
99% of AUM
Avg account
$206K
Accounts
2,927
Employees
18
Advisory reps
10

Firm details

Headquarters
Appleton, Wisconsin
CRD number
298165
Registered since
September 6, 2018
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI52.46%
  • Individuals44.49%
  • Pension & Profit Sharing Plans2.72%
  • Charitable Organizations0.33%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Avaii Wealth Management, LLC is an independent registered investment advisor formed and SEC-registered in 2018 and owned by an individual principal. The firm serves both individual and family clients as well as institutional clients, providing financial planning, discretionary portfolio management for individuals and small businesses, and the selection of outside advisers. Its fee model includes percentage-of-AUM charges alongside hourly and fixed-fee engagements. Avaii also operates as an insurance broker and provides accounting services as part of its business activities. The firm describes itself as a capital allocator rather than a pure broker of securities, and it is not positioned as an ESG-focused or multi-state adviser. Its structure and service set suggest a hybrid advice model that combines ongoing portfolio oversight with delegated manager selection when appropriate.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 74%, Exchange Traded Equities 20%, Cash & Cash Equivalents 6%74%
  • Public Funds/Mutual Funds74%
  • Exchange Traded Equities20%
  • Cash & Cash Equivalents6%

Contacts

3 of 10
  • Claus Kerntke

    Claus Kerntke

    Wealth AdvisorCRD 1547070

  • Christian Doule

    Christian Doule

    PresidentCRD 5469878

  • Mark Truettner

    Mark Truettner

    Partner, Wealth AdvisorCRD 5851829

Unlock 7 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 121

Active vs passive

$283M in ETFs

Passive

53%

$149M

Active

43%

$134M

ETFProviderStyleCategoryValueShares% of portfolio
CAPITAL GROUP DIVIDEND VALUE ETF (CGDV)Capital GroupActiveLarge Value$29.8M604,85310.54%

Location

Primary office

Appleton, WI

Outagamie

Location

Appleton, WI

Headquartered in Appleton, WI, anchoring the Appleton-Oshkosh-Neenah, WI metro in the Midwest.

Metro area
Appleton-Oshkosh-Neenah, WI
Region
Midwest
County
Outagamie
Address
2101 N Casaloma Dr
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth