ASSOCIATED INVESTMENT SERVICES, INC.

Broker-DealerFINRA MemberEst. 2010
Total AUM
$1.2B
Discretionary
$0
0% of AUM
Accounts
5,422
Employees
60
Advisory reps
77
Brokerage reps
48

Firm details

Headquarters
GREEN BAY, Wisconsin
CRD number
1464
Registered since
July 1, 2010
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM
Client types
  • Individuals60.86%
  • HNWI38.71%
  • Charitable Organizations0.15%
  • State / Municipal Government0.15%
  • Corporations / Businesses0.13%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Associated Investment Services, Inc. operates as a bank-affiliated broker-dealer that also provides insurance brokerage and advisory services. The firm serves both individual and family clients as well as institutional accounts, offering financial planning, portfolio management for individuals and small businesses, and selection of third‑party advisers. It charges fees based on a percentage of assets under management and acts as a capital allocator, placing client capital with external managers when appropriate. The firm is SEC-registered since 2010 and does not position itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 90%, Exchange Traded Equities 10%90%
  • Public Funds/Mutual Funds90%
  • Exchange Traded Equities10%

Owners & executives

3 of 3
  • Heath Sorenson

    CEOCRD 4528655

  • MICHAEL KUIPERS

    President, CEOCRD 2436388

  • MICHAEL HOCHHOLZER

    Chief Investment OfficerCRD 2878493

Contacts

3 of 74
  • Marilee Wieber

    Sales AssistantCRD 7037105

  • JoAnna Guinn

    SupervisorCRD 5061921

  • BARTON TURNER

    SVP, Private Wealth AdvisorCRD 4824380

Unlock 71 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 136

Active vs passive

$926M in ETFs

Passive

93%

$863M

Active

1%

$63M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD MID-CAP INDEX FUND (VO)VanguardPassiveMid Cap Blend$72.8M253,4987.86%

Location

Primary office

GREEN BAY, WI

BROWN

Location

GREEN BAY, WI

Headquartered in GREEN BAY, WI, anchoring the Green Bay-Shawano, WI metro in the Midwest.

Metro area
Green Bay-Shawano, WI
Region
Midwest
County
BROWN
Address
433 Main St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth