Associated Investment Services, Inc.
Firm details
- Headquarters
- Green Bay, Wisconsin
- CRD number
- 1464
- Registered since
- July 1, 2010
- Website
- www.associatedbank.com
- Custodians
- NATIONAL FINANCIAL SERVICES LLC
- Fee structure
- Percentage of AUM
- Client types
- Individuals60.86%
- HNWI38.71%
- Charitable Organizations0.15%
- State / Municipal Government0.15%
- Corporations / Businesses0.13%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Associated Investment Services, Inc. is a corporate bank broker-dealer that acts as a capital allocator for both individual/family and institutional clients. The firm is SEC-registered (since 2010) and generates advisory fees on a percentage-of-AUM basis while also operating brokerage and insurance distribution activities. Its advisory scope includes financial planning, portfolio management for individuals and small businesses, and the selection of third‑party advisers. The firm is not identified as an active ESG investor and is characterized in the snapshot as a domestic entity with both corporate and individual ownership elements. Its business model blends brokerage services with advisory functions, and it reports relationships with other financial institutions such as trust companies and banks.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds90%
- Exchange Traded Equities10%
Owners & executives
3 of 3
Heath Sorenson
CEOCRD 4528655
Michael Kuipers
President, CEOCRD 2436388

Michael Hochholzer
Chief Investment OfficerCRD 2878493
Contacts
3 of 73Marilee Wieber
Sales AssistantCRD 7037105
JoAnna Guinn
SupervisorCRD 5061921

Barton Turner
SVP, Private Wealth AdvisorCRD 4824380
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 152Active vs passive
$1.1B in ETFs
93%
$994M
1%
$71.4M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| VANGUARD MID-CAP INDEX FUND (VO) | Vanguard | Passive | Mid Cap Blend | $83.8M | 1,039,951 | 7.86% |
Location
Green Bay, WI
Brown
Location
Green Bay, WI
Headquartered in Green Bay, WI, anchoring the Green Bay-Shawano, WI metro in the Midwest.
- Metro area
- Green Bay-Shawano, WI
- Region
- Midwest
- County
- Brown
- Address
- 433 Main St
- Time zone
- CT (UTC-6)
- Office locations
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