Landaas & Company

Broker-DealerFINRA Member
Total AUM
$1.9B
Discretionary
$1.9B
99% of AUM
Accounts
4,098
Employees
27
Advisory reps
24
Brokerage reps
22

Firm details

Headquarters
Milwaukee, Wisconsin
CRD number
47487
Registered since
October 25, 1993
Custodians
PERSHING LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Commissions
Client types
  • HNWI74.03%
  • Individuals25.45%
  • Charitable Organizations0.49%
  • Corporations / Businesses0.03%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Landaas & Company, LLC is an independent broker-dealer and insurance broker that combines brokerage and advisory services for individuals, families and institutional clients. The firm is SEC-registered (registered in 1993) and provides financial planning and portfolio management for individuals, small businesses and institutional/business accounts. Its compensation mix includes asset-based fees, hourly billing and commissions, reflecting a hybrid advisory/brokerage model. The firm is not positioned as a capital allocator and does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 93%, Cash & Cash Equivalents 4%, Exchange Traded Equities 3%93%
  • Public Funds/Mutual Funds93%
  • Cash & Cash Equivalents4%
  • Exchange Traded Equities3%

Owners & executives

2 of 2
  • Robert Landaas

    Robert Landaas

    Chief Executive OfficerCRD 818449

  • Reuben Neese

    Reuben Neese

    Chief Information OfficerCRD 5509932

Contacts

3 of 22
  • Steven Giles

    Steven Giles

    Senior Vice PresidentCRD 4199321

  • Kendall Bauer

    Kendall Bauer

    Vice PresidentCRD 6314689

  • Robyn Abel

    Robyn Abel

    Registered RepresentativeCRD 6857150

Unlock 19 more contacts →

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 84

Active vs passive

$532M in ETFs

Passive

69%

$367M

Active

22%

$164M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TOTAL STOCK MARKET INDEX FUND (VTI)VanguardPassiveLarge Blend$123M333,66923.22%

Location

Primary office

Milwaukee, WI

Milwaukee

Location

Milwaukee, WI

Headquartered in Milwaukee, WI, anchoring the Milwaukee-Racine-Waukesha, WI metro in the Midwest.

Metro area
Milwaukee-Racine-Waukesha, WI
Region
Midwest
County
Milwaukee
Address
411 E Wisconsin Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth