ALEXANDER INVESTMENT SERVICES CO.

Broker-DealerFINRA MemberEst. 1974
Total AUM
$496M
Discretionary
$12.3M
2% of AUM
Accounts
1,250
Employees
12
Advisory reps
12
Brokerage reps
12

Firm details

Headquarters
LOUISVILLE, Kentucky
CRD number
1037
Registered since
November 7, 1974
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI61.9%
  • Individuals34.59%
  • Pension & Profit Sharing Plans3.5%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Alexander Investment Services Co. operates as an independent broker-dealer and insurance broker serving both individual and institutional clients. The firm’s investment posture is equity‑tilted: exchange‑traded equities represent the dominant allocation and drive the majority of client portfolios. Services extend beyond trade execution to financial planning, portfolio management for individuals, small businesses and institutions, and pension consulting, which positions the firm to serve both retail and workplace-related mandates. Client access to alternatives and non‑traditional exposures is a notable feature. The firm works with third‑party managers across hedge funds, real estate, commodities and oil & gas, supplementing public market equity and fixed‑income allocations. On the balance between advisory and brokerage activity, the large share of non‑discretionary assets suggests many client relationships retain trading authority with the client, while the firm provides advice, planning and access to insurance and annuity products.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 76%, Public Funds/Mutual Funds 21%, Cash & Cash Equivalents 2%, US Government Bonds 1%76%
  • Exchange Traded Equities76%
  • Public Funds/Mutual Funds21%
  • Cash & Cash Equivalents2%
  • US Government Bonds1%

Owners & executives

1 of 1
  • GERALD WELLS

    Chief Financial OfficerCRD 729663

Contacts

3 of 11
  • JOHN FRYMIRE

    Investment AdviserCRD 3084350

  • WILLIAM BROOKS

    Independent Insurance AgentCRD 710238

  • JOHN STILLWAGON

    Investment AdviserCRD 2431428

Unlock 8 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

LOUISVILLE, KY

JEFFERSON

Location

LOUISVILLE, KY

Headquartered in LOUISVILLE, KY, anchoring the Louisville/Jefferson County--Elizabethtown--Bardstown, KY-IN metro in the South.

Metro area
Louisville/Jefferson County--Elizabethtown--Bardstown, KY-IN
Region
South
County
JEFFERSON
Address
909 Lily Creek Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth