AFFINITY INVESTMENT ADVISORS, LLC
Firm details
- Headquarters
- NEWPORT BEACH, California
- CRD number
- 108278
- Registered since
- July 28, 1992
- Website
- www.affinityinvestment.com
- Custodians
- FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- Other Investment Advisers84.43%
- Investment Companies4.42%
- Pension & Profit Sharing Plans3.04%
- State / Municipal Government2.74%
- Charitable Organizations2.01%
- Services
- Portfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Institutional ClientsSelection of Other Advisers
Firm profile
FINTRXOverview
Affinity Investment Advisors, LLC is an independent registered investment adviser organized as an LLC and operating since 1992. The firm serves both individuals/families and institutional clients, charging a mix of asset‑based fees and fixed fees. Affinity performs discretionary portfolio management across individual, small-business and institutional mandates and also provides manager‑of‑managers services by selecting other advisers. The firm identifies as a capital allocator but is not an active ESG investor.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities96%
- Cash & Cash Equivalents4%
Owners & executives
1 of 1GREGORY LAI
Principal and Chief Executive OfficerCRD 2262839
Contacts
1 of 1JOSHUA KATZ
CCOCRD 4447522
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 1Active vs passive
$1.2M in ETFs
100%
$1.2M
0%
$0
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES CORE US AGGREGATE BOND ETF (AGG) | BlackRock | Passive | Intermediate Core Bond | $1.2M | 12,390 | 100.00% |
Location
NEWPORT BEACH, CA
ORANGE
Location
NEWPORT BEACH, CA
Headquartered in NEWPORT BEACH, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.
- Metro area
- Los Angeles-Long Beach, CA
- Region
- West
- County
- ORANGE
- Address
- 5140 Birch St
- Time zone
- PT (UTC-8)
- Office locations
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