Affinity Investment Advisors, LLC
Firm details
- Headquarters
- Newport Beach, California
- CRD number
- 108278
- Registered since
- July 28, 1992
- Website
- www.affinityinvestment.com
- Custodians
- FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- Other Investment Advisers84.43%
- Investment Companies4.42%
- Pension & Profit Sharing Plans3.04%
- State / Municipal Government2.74%
- Charitable Organizations2.01%
- Services
- Portfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Institutional ClientsSelection of Other Advisers
Firm profile
FINTRXOverview
Affinity Investment Advisors, LLC is a privately held institutional RIA organized as an LLC. The firm is SEC registered (1992) and positions itself as a capital allocator serving both individual/family clients and institutional accounts. Its advisory services include discretionary portfolio management for individuals, small businesses, investment companies and institutions, plus the selection of third‑party advisers. Compensation mixes percentage‑of‑AUM and fixed fees. The firm does not identify as an active ESG investor and is not listed as a multi‑state adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities94%
- Cash & Cash Equivalents5%
- Public Funds/Mutual Funds1%
Owners & executives
1 of 1
Gregory Lai
Principal and Chief Executive OfficerCRD 2262839
Contacts
2 of 2
Joshua Katz
CCOCRD 4447522
David Scott
CRD 4784483
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 2Active vs passive
$1.5M in ETFs
83%
$1.2M
0%
$260K
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES CORE US AGGREGATE BOND ETF (AGG) | BlackRock | Passive | Intermediate Core Bond | $1.2M | 12,390 | 82.48% |
Location
Newport Beach, CA
Orange
Location
Newport Beach, CA
Headquartered in Newport Beach, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.
- Metro area
- Los Angeles-Long Beach, CA
- Region
- West
- County
- Orange
- Address
- 5140 Birch St
- Time zone
- PT (UTC-8)
- Office locations
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