ZHANG FINANCIAL

RIASEC RegisteredEst. 2012
Total AUM
$8.4B
Discretionary
$5.6B
67% of AUM
Avg account
$1.1M
Accounts
7,855
Employees
50
Advisory reps
22

Firm details

Headquarters
PORTAGE, Michigan
CRD number
159257
Registered since
January 12, 2012
Custodians
LPL FINANCIAL LLC, STATE STREET BANK AND TRUST COMPANY, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI61.98%
  • State / Municipal Government22.9%
  • Charitable Organizations8.47%
  • Individuals5.41%
  • Pension & Profit Sharing Plans0.83%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Zhang Financial is an independent registered investment adviser organized as an LLC and operating as a capital allocator for both individual/family and institutional clients. The firm has been SEC-registered since 2012 and is owned by an individual. Its advisory services emphasize financial planning and portfolio management across individual, small-business and institutional mandates, plus pension consulting and investor education workshops. Fee arrangements include percentage-of-AUM billing alongside hourly and fixed-fee options. The firm does not position itself as an ESG investor and is not designated as a multi-state adviser in the source data. Zhang Financial has received industry recognition: a mention among Top RIA Firms by FA Magazine in 2020 and placements on Forbes’ lists of America’s Top RIA Firms in 2023 and Top RIA Firms in 2024.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 43%, Exchange Traded Equities 34%, Private Funds 11%, Investment Grade Corp Bonds 8%, US Government Bonds 3%, Cash & Cash Equivalents 1%, Other 1%43%
  • Public Funds/Mutual Funds43%
  • Exchange Traded Equities34%
  • Private Funds11%
  • Investment Grade Corp Bonds8%
  • US Government Bonds3%

Owners & executives

2 of 2
  • Christopher Reiff

    Chief Compliance OfficerCRD 8209922

  • LYNN CHEN-ZHANG

    COO & CCOCRD 3125565

Contacts

3 of 20
  • AMANDA HARTMAN

    Manager, Client ServicesCRD 5110995

  • GISELLE SCHLUBATIS

    Vice President, Private Client ServicesCRD 5422796

  • Kyle Mack

    Wealth AdvisorCRD 7098826

Unlock 17 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 211

Active vs passive

$2.5B in ETFs

Passive

73%

$1.8B

Active

24%

$673M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$195M326,4117.83%

Location

Primary office

PORTAGE, MI

KALAMAZOO

Location

PORTAGE, MI

Headquartered in PORTAGE, MI, anchoring the Kalamazoo-Battle Creek-Portage, MI metro in the Midwest.

Metro area
Kalamazoo-Battle Creek-Portage, MI
Region
Midwest
County
KALAMAZOO
Address
5931 Oakland Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth