WOMAN TO WOMAN FINANCIAL
Firm details
- Headquarters
- JACKSONVILLE, Florida
- CRD number
- 325771
- Custodians
- CHARLES SCHWAB & CO., INC., ASSETMARK TRUST CO., CAPITAL CLIENT GROUP, INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- Individuals51.5%
- HNWI48.5%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Woman To Woman Financial is a small, independent advisory firm that focuses on financial planning and portfolio management for individuals, families and small businesses. The firm operates on an advice-first model: clients retain trading authority while advisors deliver guidance and planning. Their fee mix includes percentage-of-AUM billing as well as hourly and fixed fees, which lets them work with both ongoing advisory relationships and project-based planning engagements. Investment activity is concentrated in equities, with the firm signaling a clear preference for exchange-traded instruments. The firm is not an active ESG investor and is not registered as a multi-state adviser. It maintains an insurance-company affiliation that supports its use of annuity products within client solutions. Service lines emphasize financial planning, portfolio management for individuals and small businesses, and portfolio management for business or institutional clients.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities87%
- US Government Bonds12%
- Cash & Cash Equivalents1%
Contacts
1 of 1APRIL MURDAUGH
Financial ProfessionalCRD 5870930
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
JACKSONVILLE, FL
DUVAL
Location
JACKSONVILLE, FL
Headquartered in JACKSONVILLE, FL, anchoring the Jacksonville-St. Marys-Palatka, FL-GA metro in the South.
- Metro area
- Jacksonville-St. Marys-Palatka, FL-GA
- Region
- South
- County
- DUVAL
- Address
- 6620 Southpoint Dr S
- Time zone
- ET (UTC-5)
- Office locations
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