MASH FINANCIAL PLANNING

RIASEC Registered
Total AUM
$13.9M
Discretionary
$13.9M
100% of AUM
Avg account
$94.4K
Accounts
147
Employees
3
Advisory reps
1

Firm details

Headquarters
JACKSONVILLE, Florida
CRD number
300937
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals47.57%
  • HNWI38.13%
  • Pension & Profit Sharing Plans14.3%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Mash Financial Planning is a small, independent RIA organized as a limited liability company and run by an individual owner. The firm serves both individual and family clients as well as some institutional relationships, offering financial planning, portfolio management for individuals and small businesses, pension consulting and the selection of outside advisers. Its advisory model combines percentage-of-AUM billing with fixed fees and the firm operates as a capital allocator — arranging third‑party manager relationships when appropriate. Investment activity centers on equities exposure: exchange‑traded equities are the primary holding type and the firm appears to favor liquid, tradable instruments for core portfolios. Mash Financial Planning is not marked as an active ESG investor. The adviser also incorporates non‑traditional exposures through allocations to real estate and digital currency and uses annuities and mutual funds where client objectives dictate. The firm lists an accountant affiliation and typically custodizes assets through major retail custodians.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 51%, Other 24%, Public Funds/Mutual Funds 23%, Cash & Cash Equivalents 2%51%
  • Exchange Traded Equities51%
  • Other24%
  • Public Funds/Mutual Funds23%
  • Cash & Cash Equivalents2%

Contacts

1 of 1
  • MATTHEW RIGGINS

    PresidentCRD 6365971

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

JACKSONVILLE, FL

DUVAL

Location

JACKSONVILLE, FL

Headquartered in JACKSONVILLE, FL, anchoring the Jacksonville-St. Marys-Palatka, FL-GA metro in the South.

Metro area
Jacksonville-St. Marys-Palatka, FL-GA
Region
South
County
DUVAL
Address
12574 Flagler Center Blvd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth