WINDWARD WEALTH STRATEGIES, INC.

RIASEC RegisteredEst. 2015
Total AUM
$251M
Discretionary
$251M
100% of AUM
Avg account
$633K
Accounts
397
Employees
3
Advisory reps
2

Firm details

Headquarters
OSHKOSH, Wisconsin
CRD number
175126
Registered since
February 27, 2015
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI45.06%
  • Individuals35.48%
  • Pension & Profit Sharing Plans19.47%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Windward Wealth Strategies, Inc. is an independent registered investment adviser that functions as a capital allocator for both individual and institutional clients. The firm combines financial planning and portfolio management for individuals, small businesses and institutions with the ability to select and place capital with third‑party managers. Its fee model is flexible — charging a percentage of AUM alongside hourly and fixed fees — which supports bespoke engagements ranging from ongoing portfolio management to one‑off advisory projects. Investment activity shows a clear equity bias: the firm favors exchange‑traded equities and uses both separately managed account (SMA) structures and pooled vehicles to implement client strategies. Windward Wealth Strategies deploys liquid equity exposures as the core of client portfolios while maintaining the ability to add illiquid and alternative strategies through external managers. The firm is not positioned as an ESG‑focused adviser and does not present itself as a multi‑state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 59%, State & Local Bonds 23%, Investment Grade Corp Bonds 8%, US Government Bonds 5%, Cash & Cash Equivalents 4%, Sovereign Bonds 1%59%
  • Exchange Traded Equities59%
  • State & Local Bonds23%
  • Investment Grade Corp Bonds8%
  • US Government Bonds5%
  • Cash & Cash Equivalents4%

Owners & executives

1 of 1
  • GREGORY PIERCE

    President and CIOCRD 2322976

Contacts

1 of 1
  • KIM MOLITOR

    Relationship ManagerCRD 5791376

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

OSHKOSH, WI

WINNEBAGO

Location

OSHKOSH, WI

Headquartered in OSHKOSH, WI, anchoring the Appleton-Oshkosh-Neenah, WI metro in the Midwest.

Metro area
Appleton-Oshkosh-Neenah, WI
Region
Midwest
County
WINNEBAGO
Address
2370 State Road 44
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth