WILLIAMS & NOVAK WEALTH MANAGEMENT, LLC

RIASEC RegisteredEst. 2023
Total AUM
$343M
Discretionary
$343M
100% of AUM
Avg account
$331K
Accounts
1,036
Employees
8
Advisory reps
4

Firm details

Headquarters
WESTLAKE VILLAGE, California
CRD number
324173
Registered since
July 6, 2023
Custodians
NATIONAL FINANCIAL SERVICES LLC, ALTRUIST FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI86.94%
  • Individuals10.52%
  • Pension & Profit Sharing Plans2.28%
  • Charitable Organizations0.26%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Williams & Novak Wealth Management, LLC is a fee-based advisory firm that serves both individual and institutional clients with a mix of comprehensive financial planning and portfolio management. The firm acts as a capital allocator, combining public market vehicles—particularly mutual funds and ETFs—with allocations to third‑party alternative managers. Its advisory services include financial planning, portfolio management for individuals and small businesses, selection of other advisers, and client education through publications and seminars. The firm also operates in insurance distribution and accounting, which supports a cross‑disciplinary approach to client solutions. Investment activity shows a clear tilt toward pooled public funds as the primary implementation vehicle, but the firm supplements those core exposures with direct stock positions and targeted alternative allocations. Fee arrangements are flexible: percentage of AUM is the primary model, supplemented by hourly and fixed fees for planning or one‑off engagements.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 67%, Cash & Cash Equivalents 18%, Exchange Traded Equities 11%, State & Local Bonds 3%, Investment Grade Corp Bonds 1%67%
  • Public Funds/Mutual Funds67%
  • Cash & Cash Equivalents18%
  • Exchange Traded Equities11%
  • State & Local Bonds3%
  • Investment Grade Corp Bonds1%

Contacts

3 of 4
  • Tanya Escobedo

    Senior Operations ManagerCRD 1472296

  • Jacob Williams

    Co-Founder, Senior Wealth ManagerCRD 4330553

  • Daniel Novak

    Co-Founder, Senior Wealth ManagerCRD 6348004

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 77

Active vs passive

$101M in ETFs

Passive

60%

$60.9M

Active

39%

$40.5M

ETFProviderStyleCategoryValueShares% of portfolio
FIDELITY TOTAL BOND ETF (FBND)FidelityActiveIntermediate Core Plus Bond$10.8M235,92710.61%

Location

Primary office

WESTLAKE VILLAGE, CA

VENTURA

Location

WESTLAKE VILLAGE, CA

Headquartered in WESTLAKE VILLAGE, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
VENTURA
Address
2625 Townsgate Rd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth