WESTEND CAPITAL MANAGEMENT, LLC.

RIASEC RegisteredEst. 2002
Total AUM
$436M
Discretionary
$432M
99% of AUM
Avg account
$928K
Accounts
470
Employees
5
Advisory reps
4

Firm details

Headquarters
SAUSALITO, California
CRD number
120545
Registered since
May 10, 2002
Custodians
CHARLES SCHWAB & CO., INC., EQUITY TRUST ADVISORS, INC.
Fee structure
Percentage of AUM, Performance Based Fees
Client types
  • HNWI84.39%
  • Individuals13.47%
  • Pension & Profit Sharing Plans1.42%
  • Charitable Organizations0.48%
  • Pooled Investment Vehicles0.24%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Westend Capital Management, LLC is an independent registered investment adviser formed as an LLC and SEC-registered since 2002. The firm serves a mix of individual and family clients alongside institutional relationships, focusing on financial planning and discretionary portfolio management for individuals and small businesses. Its client billing mixes a percentage-of-AUM schedule with performance-based fees, and the firm also conducts insurance brokerage and other financial product sales alongside advisory work. Westend reports a preference for equities as its primary asset class and does not position itself as an active ESG investor or as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 97%, Public Funds/Mutual Funds 3%, Cash & Cash Equivalents 1%97%
  • Exchange Traded Equities97%
  • Public Funds/Mutual Funds3%
  • Cash & Cash Equivalents1%

Owners & executives

3 of 3
  • GUSTAVE OZAG

    Chief Financial Planning OfficerCRD 1142854

  • GEORGE BOLTON

    CIOCRD 1423421

  • GEORGE ELLIMAN

    Chief Compliance Officer / Chief Financial OfficerCRD 6108313

Contacts

1 of 1
  • JACEY WEST

    Client Services & Operations ManagerCRD 6877243

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 69

Active vs passive

$5M in ETFs

Passive

61%

$3M

Active

39%

$2M

ETFProviderStyleCategoryValueShares% of portfolio
YIELDMAX(R) NVDA OPTION INCOME STRATEGY ETF (NVDY)YieldMaxActiveDerivative Income$622K47,88812.48%

Location

Primary office

SAUSALITO, CA

MARIN

Location

SAUSALITO, CA

Headquartered in SAUSALITO, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
MARIN
Address
1 Harbor Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth