BAKER STREET ASSET MANAGEMENT, LLC

RIASEC RegisteredEst. 2018
Total AUM
$91.6M
Discretionary
$91.6M
100% of AUM
Avg account
$403K
Accounts
227
Employees
2
Advisory reps
2

Firm details

Headquarters
SAUSALITO, California
CRD number
299027
Registered since
October 26, 2018
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI80.51%
  • Individuals19.49%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Baker Street Asset Management, LLC is an independent, owner-operated registered investment adviser that focuses on portfolio management and financial planning for individuals and small businesses. The firm charges fees as a percentage of assets under management and operates alongside an insurance brokerage activity, so its client solutions can include insurance-related products in addition to investment portfolios. Registered in 2018, the firm serves a mostly individual and family client base, manages assets on a discretionary basis, and does not present itself as an active ESG investor or a multi-state adviser. Investment activity at Baker Street is centered on liquid equity exposure. The firm shows a clear preference for exchange-traded equities — both ETFs and listed stocks — as the primary building blocks of client portfolios. It does not position itself as a capital allocator to third‑party alternative fund managers and there’s no indication of pension consulting or related-adviser structures.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 73%, Cash & Cash Equivalents 18%, Public Funds/Mutual Funds 5%, US Government Bonds 4%73%
  • Exchange Traded Equities73%
  • Cash & Cash Equivalents18%
  • Public Funds/Mutual Funds5%
  • US Government Bonds4%

Contacts

2 of 2
  • AARON LEONE

    Managing DirectorCRD 2819579

  • TECHI CARREON

    Managing DirectorCRD 4364726

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SAUSALITO, CA

MARIN

Location

SAUSALITO, CA

Headquartered in SAUSALITO, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
MARIN
Address
1 Harbor Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth