Westend Advisors, LLC
Firm details
- Headquarters
- Charlotte, North Carolina
- CRD number
- 133279
- Registered since
- March 18, 2005
- Website
- www.westendadvisors.com
- Custodians
- UBS FINANCIAL SERVICES INC.
- Fee structure
- Percentage of AUM
- Client types
- Individuals71.14%
- HNWI21.74%
- Corporations / Businesses4.97%
- Charitable Organizations1.73%
- Pension & Profit Sharing Plans0.36%
- Services
- Portfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Westend Advisors, LLC is an SEC-registered limited liability advisory firm formed in 2005 that provides discretionary portfolio management to individuals, families and institutions. It operates as a non-independent, retail RIA with a fee model based on a percentage of assets under management. The firm lists multiple industry roles and affiliations — including broker-dealer relationships, acting as an investment adviser to other vehicles, CPO/CTA activity, and serving as sponsor or general partner of pooled investment vehicles — which suggests it both advises outside clients and is involved with pooled/managed structures it controls or sponsors. The firm is not flagged as an active ESG investor and does not describe pension consulting or multi-state adviser status on the snapshot, even though it maintains multiple offices. Advisory services span portfolio management for individual/small business clients as well as for institutions.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds62%
- Exchange Traded Equities36%
- Cash & Cash Equivalents2%
Owners & executives
3 of 6
Jennifer Friedland
VP, Chief Compliance OfficerCRD 4887431

Frederick Porter
Chief Investment OfficerCRD 5191359

James Cox
Chief Compliance OfficerCRD 3025567
Contacts
3 of 14
Natale Monastra
Associate DirectorCRD 7850970
Cade Vela
Associate DirectorCRD 7850973

Luke Rutledge
DirectorCRD 6505011
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 82Active vs passive
$7.8B in ETFs
100%
$7.8B
0%
$0
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| STATE STREET(R) TECHNOLOGY SELECT SECTOR SPDR(R) ETF (XLK) | State Street | Passive | Technology | $640M | 3,360,440 | 8.24% |
Location
Charlotte, NC
Mecklenburg
Location
Charlotte, NC
Headquartered in Charlotte, NC, anchoring the Charlotte-Concord, NC-SC metro in the South.
- Metro area
- Charlotte-Concord, NC-SC
- Region
- South
- County
- Mecklenburg
- Address
- 1001 Morehead Square Dr
- Time zone
- ET (UTC-5)
- Office locations
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