WESTEND ADVISORS, LLC
Firm details
- Headquarters
- Charlotte, North Carolina
- CRD number
- 133279
- Registered since
- March 18, 2005
- Website
- www.westendadvisors.com
- Custodians
- UBS FINANCIAL SERVICES INC.
- Fee structure
- Percentage of AUM
- Client types
- Individuals71.14%
- HNWI21.74%
- Corporations / Businesses4.97%
- Charitable Organizations1.73%
- Pension & Profit Sharing Plans0.36%
- Services
- Portfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Westend Advisors, LLC is an SEC‑registered investment adviser organized as an LLC that manages portfolios for both individuals/families and institutional clients. The firm charges fees as a percentage of assets under management and offers discretionary portfolio management for individuals, small businesses and institutions. Its public filings show an investment approach centered on liquid, publicly traded funds — primarily ETFs and mutual funds — with model- and account-level allocations that lean toward broad market and sector exposure. Westend is not an ESG‑focused manager and does not present itself as a multi‑state adviser in its filing summary. Operationally the firm has multiple industry roles beyond advisory work: it lists affiliations as a broker‑dealer, other investment adviser, commodity pool operator/commodity trading adviser, and as a sponsor, general partner or managing member of pooled investment vehicles. That combination suggests capability to create or manage pooled vehicles and to act as a fiduciary for both retail and pooled/managed structures, even though its public holdings are dominated by liquid equity and ETF positions.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds62%
- Exchange Traded Equities36%
- Cash & Cash Equivalents2%
Owners & executives
3 of 6JENNIFER FRIEDLAND
VP, Chief Compliance OfficerCRD 4887431
FREDERICK PORTER
Chief Investment OfficerCRD 5191359
JAMES COX
Chief Compliance OfficerCRD 3025567
Contacts
3 of 14Natale Monastra
Associate DirectorCRD 7850970
Cade Vela
Associate DirectorCRD 7850973
Luke Rutledge
DirectorCRD 6505011
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 75Active vs passive
$7B in ETFs
100%
$7B
0%
$0
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| STATE STREET(R) TECHNOLOGY SELECT SECTOR SPDR(R) ETF (XLK) | State Street | Passive | Technology | $428M | 3,223,539 | 6.09% |
Location
Charlotte, NC
MECKLENBURG
Location
Charlotte, NC
Headquartered in Charlotte, NC, anchoring the Charlotte-Concord, NC-SC metro in the South.
- Metro area
- Charlotte-Concord, NC-SC
- Region
- South
- County
- MECKLENBURG
- Address
- 1001 Morehead Square Dr
- Time zone
- ET (UTC-5)
- Office locations
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