WESTEND ADVISORS, LLC

RIASEC RegisteredEst. 2005
Total AUM
$1.9B
Discretionary
$1.9B
100% of AUM
Avg account
$450K
Accounts
4,149
Employees
29
Advisory reps
20

Firm details

Headquarters
Charlotte, North Carolina
CRD number
133279
Registered since
March 18, 2005
Custodians
UBS FINANCIAL SERVICES INC.
Fee structure
Percentage of AUM
Client types
  • Individuals71.14%
  • HNWI21.74%
  • Corporations / Businesses4.97%
  • Charitable Organizations1.73%
  • Pension & Profit Sharing Plans0.36%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Westend Advisors, LLC is an SEC‑registered investment adviser organized as an LLC that manages portfolios for both individuals/families and institutional clients. The firm charges fees as a percentage of assets under management and offers discretionary portfolio management for individuals, small businesses and institutions. Its public filings show an investment approach centered on liquid, publicly traded funds — primarily ETFs and mutual funds — with model- and account-level allocations that lean toward broad market and sector exposure. Westend is not an ESG‑focused manager and does not present itself as a multi‑state adviser in its filing summary. Operationally the firm has multiple industry roles beyond advisory work: it lists affiliations as a broker‑dealer, other investment adviser, commodity pool operator/commodity trading adviser, and as a sponsor, general partner or managing member of pooled investment vehicles. That combination suggests capability to create or manage pooled vehicles and to act as a fiduciary for both retail and pooled/managed structures, even though its public holdings are dominated by liquid equity and ETF positions.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 62%, Exchange Traded Equities 36%, Cash & Cash Equivalents 2%62%
  • Public Funds/Mutual Funds62%
  • Exchange Traded Equities36%
  • Cash & Cash Equivalents2%

Owners & executives

3 of 6
  • JENNIFER FRIEDLAND

    VP, Chief Compliance OfficerCRD 4887431

  • FREDERICK PORTER

    Chief Investment OfficerCRD 5191359

  • JAMES COX

    Chief Compliance OfficerCRD 3025567

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Contacts

3 of 14
  • Natale Monastra

    Associate DirectorCRD 7850970

  • Cade Vela

    Associate DirectorCRD 7850973

  • Luke Rutledge

    DirectorCRD 6505011

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 75

Active vs passive

$7B in ETFs

Passive

100%

$7B

Active

0%

$0

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) TECHNOLOGY SELECT SECTOR SPDR(R) ETF (XLK)State StreetPassiveTechnology$428M3,223,5396.09%

Location

Primary office

Charlotte, NC

MECKLENBURG

Location

Charlotte, NC

Headquartered in Charlotte, NC, anchoring the Charlotte-Concord, NC-SC metro in the South.

Metro area
Charlotte-Concord, NC-SC
Region
South
County
MECKLENBURG
Address
1001 Morehead Square Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth