West Michigan Advisors

RIASEC Registered
Total AUM
$781M
Discretionary
$781M
100% of AUM
Avg account
$261K
Accounts
2,993
Employees
23
Advisory reps
18

Firm details

Headquarters
Holland, Michigan
CRD number
312073
Registered since
January 21, 2021
Custodians
CHARLES SCHWAB & CO., INC., RAYMOND JAMES & ASSOCIATES, INC.
Fee structure
Percentage of AUM, Hourly Charges, Subscription Fees, Fixed Fees
Client types
  • HNWI63.93%
  • Individuals35.63%
  • Charitable Organizations0.44%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersPublication of Periodicals

Firm profile

FINTRX

Overview

West Michigan Advisors is an independent registered investment adviser organized as an LLC that positions itself as a capital allocator for individual and family clients. The firm is SEC-registered (registration recorded in 2021) and offers a mix of advisory services including financial planning, portfolio management for individuals and small businesses, selection of other advisers, pension consulting services, and the publication of periodic client communications. It also operates as an insurance broker and bills clients through a combination of AUM fees, hourly charges, subscription arrangements, and fixed fees. The firm reports no active ESG investing program.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 60%, Public Funds/Mutual Funds 23%, Cash & Cash Equivalents 10%, US Government Bonds 4%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Other 1%60%
  • Exchange Traded Equities60%
  • Public Funds/Mutual Funds23%
  • Cash & Cash Equivalents10%
  • US Government Bonds4%
  • State & Local Bonds1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 126

Active vs passive

$189M in ETFs

Passive

48%

$90.3M

Active

34%

$99M

ETFProviderStyleCategoryValueShares% of portfolio
DEFENDER RISK ADAPTIVE 500 ETF (SPDF)$23.7M844,14212.50%

Location

Primary office

Holland, MI

Ottawa

Location

Holland, MI

Headquartered in Holland, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.

Metro area
Grand Rapids-Kentwood-Muskegon, MI
Region
Midwest
County
Ottawa
Address
301 Hoover Blvd
Time zone
ET (UTC-5)
Office locations

Similar firms