West Michigan Advisors

RIASEC RegisteredEst. 2021
Total AUM
$781M
Discretionary
$781M
100% of AUM
Avg account
$261K
Accounts
2,993
Employees
23
Advisory reps
18

Firm details

Headquarters
Holland, Michigan
CRD number
312073
Registered since
January 21, 2021
Website
westmichiganadvisors.com
Custodians
CHARLES SCHWAB & CO., INC., RAYMOND JAMES & ASSOCIATES, INC.
Fee structure
Percentage of AUM, Hourly Charges, Subscription Fees, Fixed Fees
Client types
  • HNWI63.93%
  • Individuals35.63%
  • Charitable Organizations0.44%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersPublication of Periodicals

Firm profile

FINTRX

Overview

West Michigan Advisors is an independent registered investment adviser organized as an LLC and SEC-registered since 2021. The firm serves individuals and families and describes itself as a capital allocator that combines advisory services with insurance brokerage. Its advisory offerings include financial planning, portfolio management for individuals and small businesses, selection of other advisers, pension consulting services, and the publication of periodic investor materials. Fee arrangements are flexible and include percentage-of-AUM billing alongside hourly, subscription and fixed-fee engagements. The firm is not identified as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

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Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 60%, Public Funds/Mutual Funds 23%, Cash & Cash Equivalents 10%, US Government Bonds 4%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Other 1%60%
  • Exchange Traded Equities60%
  • Public Funds/Mutual Funds23%
  • Cash & Cash Equivalents10%
  • US Government Bonds4%
  • State & Local Bonds1%

Owners & executives

3 of 3
  • Lonny Elfenbein

    Lonny Elfenbein

    Chief Compliance OfficerCRD 2937038

  • Ryan Gorman

    Ryan Gorman

    Chief Investment OfficerCRD 6093708

  • Aaron Clark

    Aaron Clark

    Partner, Financial Advisor, CEOCRD 5346975

Contacts

3 of 15
  • Samuel Sikkel

    Samuel Sikkel

    Client Service AssociateCRD 7748975

  • Brent Rhoads

    Brent Rhoads

    Risk Management SpecialistCRD 2947147

  • Caleb Schoon

    Caleb Schoon

    Associate, Financial AdvisorCRD 7352483

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Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 115

Active vs passive

$139M in ETFs

Passive

53%

$73.2M

Active

47%

$66.2M

ETFProviderStyleCategoryValueShares% of portfolio
AMPLIFY CWP ENHANCED DIVIDEND INCOME ETF (DIVO)Amplify InvestmentsActiveDerivative Income$15.2M339,02110.91%
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Location

Primary office

Holland, MI

Ottawa

Location

Holland, MI

Headquartered in Holland, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.

Metro area
Grand Rapids-Kentwood-Muskegon, MI
Region
Midwest
County
Ottawa
Address
301 Hoover Blvd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth