Lvz, Inc.

RIASEC RegisteredEst. 2006
Total AUM
$1.1B
Discretionary
$1.1B
100% of AUM
Avg account
$191K
Accounts
5,879
Employees
24
Advisory reps
17

Firm details

Headquarters
Holland, Michigan
CRD number
124228
Registered since
May 17, 2006
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals73.67%
  • HNWI22.87%
  • Pension & Profit Sharing Plans1.89%
  • Corporations / Businesses1.34%
  • Charitable Organizations0.24%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Lvz, Inc. is an independent registered investment adviser organized as a corporation and SEC-registered since 2006. The firm serves both individuals/families and institutional clients and provides financial planning, portfolio management for individuals and small businesses, and the selection of other advisers. Its fee arrangements include percentage-of-AUM pricing as well as hourly and fixed-fee engagements. Lvz, Inc. identifies itself as a capital allocator and uses third-party external managers to implement alternatives; it is not positioned as an ESG-focused or multi-state pension consultant. The firm lists an industry affiliation with accountants, which may support its planning and tax-coordination capabilities.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 84%, Cash & Cash Equivalents 7%, Exchange Traded Equities 6%, Other 3%84%
  • Public Funds/Mutual Funds84%
  • Cash & Cash Equivalents7%
  • Exchange Traded Equities6%
  • Other3%

Contacts

3 of 17
  • Ryan Vanderzwart

    Ryan Vanderzwart

    Partner and Financial PlannerCRD 2621911

  • Julie Devisser

    Julie Devisser

    Compliance ManagerCRD 4562984

  • Joseph Bartmess

    Joseph Bartmess

    Investment Advisor RepresentativeCRD 2073071

Unlock 14 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 125

Active vs passive

$1.1B in ETFs

Passive

65%

$741M

Active

34%

$397M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES S&P 500 GROWTH ETF (IVW)BlackRockPassiveLarge Growth$143M1,036,90212.53%

Location

Primary office

Holland, MI

Ottawa

Location

Holland, MI

Headquartered in Holland, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.

Metro area
Grand Rapids-Kentwood-Muskegon, MI
Region
Midwest
County
Ottawa
Address
240 S River Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth