S.A. Mason, LLC

RIASEC Registered
Total AUM
$529M
Discretionary
$427M
81% of AUM
Avg account
$600K
Accounts
881
Employees
3
Advisory reps
4

Firm details

Headquarters
Holland, Michigan
CRD number
151440
Registered since
September 16, 2009
Custodians
CHARLES SCHWAB & CO., INC., FIFTH THIRD SECURITIES, INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI87.12%
  • Charitable Organizations5.7%
  • Individuals4.74%
  • Corporations / Businesses2.44%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

S.A. Mason, LLC is an independent registered investment adviser organized as an LLC. The firm is SEC-registered (registration year 2009) and advises a mix of individual, family and institutional clients. Its advisory work centers on financial planning and portfolio management for individuals and small businesses. Compensation is flexible: the firm charges asset-based fees as well as hourly and fixed fees. Public filings indicate it does not position itself as an ESG-focused manager.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 45%, Exchange Traded Equities 39%, US Government Bonds 9%, Cash & Cash Equivalents 7%45%
  • Public Funds/Mutual Funds45%
  • Exchange Traded Equities39%
  • US Government Bonds9%
  • Cash & Cash Equivalents7%

Contacts

3 of 4
  • Richard Veenhoven

    Richard Veenhoven

    Financial AdvisorCRD 5757201

  • Braden Proctor

    Braden Proctor

    Investment Adviser RepresentativeCRD 4518967

  • Samuel Mason

    PrincipalCRD 2755456

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Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 109

Active vs passive

$156M in ETFs

Passive

83%

$130M

Active

<1%

$26.3M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD SHORT DURATION TAX-EXEMPT BOND ETF (VSDM)Vanguard$13.4M179,7618.55%

Location

Primary office

Holland, MI

Ottawa

Location

Holland, MI

Headquartered in Holland, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.

Metro area
Grand Rapids-Kentwood-Muskegon, MI
Region
Midwest
County
Ottawa
Address
170 College Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth