Waverly Advisors, LLC
Firm details
- Headquarters
- Birmingham, Alabama
- CRD number
- 115332
- Registered since
- November 30, 2001
- Website
- www.waverly-advisors.com
- Custodians
- CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees
- Client types
- HNWI58.28%
- Pension & Profit Sharing Plans16.25%
- Individuals12.66%
- Pooled Investment Vehicles6.18%
- Corporations / Businesses3.7%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers
Firm profile
FINTRXOverview
Waverly Advisors, LLC is an independent registered investment adviser organized as an LLC and operating since at least 2001. The firm serves both individual and family clients as well as institutional accounts and describes itself as a capital allocator that sponsors and manages pooled vehicles. Its advisory services span financial planning, discretionary and non‑discretionary portfolio management across individuals, pooled investment vehicles, investment companies and institutions, plus pension consulting and the selection of outside advisers. Compensation models include percentage of AUM, hourly and fixed fees, and performance‑based fees. Waverly identifies as an active ESG investor and lists business affiliations that range from accounting and trust services to roles as sponsor/GP of private funds. Waverly has received repeated industry recognition over recent years, appearing in rankings and lists published by Forbes, Barron’s, CNBC, Citywire, FA Magazine and AdvisorHub between 2020 and 2026.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds70%
- Exchange Traded Equities17%
- Private Funds9%
- State & Local Bonds2%
- US Government Bonds1%
Owners & executives
3 of 6William Mcdaniel
Partner, Chief Investment OfficerCRD 6611440

Justin Russell
President and CEOCRD 4720377

Justin Snell
Partner & Chief Operating OfficerCRD 6929540
Contacts
3 of 221
Peter Bohrofen
Partner, Wealth AdvisorCRD 5669582

Matthew Rodrigue
Partner, Portfolio ManagerCRD 5694231

Andrew Gearhart
Partner and Wealth AdvisorCRD 5712166
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 908Active vs passive
$12.2B in ETFs
74%
$9.1B
19%
$3.1B
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES CORE S&P 500 ETF (IVV) | BlackRock | Passive | Large Blend | $972M | 1,297,944 | 7.98% |
Location
Birmingham, AL
Jefferson
Location
Birmingham, AL
Headquartered in Birmingham, AL, anchoring the Birmingham-Hoover-Talladega, AL metro in the South.
- Metro area
- Birmingham-Hoover-Talladega, AL
- Region
- South
- County
- Jefferson
- Address
- 600 University Park Pl
- Time zone
- CT (UTC-6)
- Office locations
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