Walleye Partners LLC

RIASEC RegisteredEst. 2024
Total AUM
$277M
Discretionary
$253M
91% of AUM
Avg account
$762K
Accounts
363
Employees
5
Advisory reps
3

Firm details

Headquarters
Madison, Wisconsin
CRD number
333435
Registered since
October 28, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI95.49%
  • Individuals4.51%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Walleye Partners LLC is an independent registered investment adviser organized as an LLC and registered with the SEC in 2024. The firm serves individuals and families on a fee‑based, percentage‑of‑AUM model and provides financial planning, portfolio management for individuals and small businesses, and selection/oversight of third‑party managers. It describes itself as a capital allocator and has industry roles that include acting as an adviser and sponsor and serving as a general partner or managing member of pooled investment vehicles. Walleye does not position itself as an active ESG investor and is registered to operate within a single state.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 47%, Exchange Traded Equities 21%, Cash & Cash Equivalents 14%, Private Funds 9%, Investment Grade Corp Bonds 5%, State & Local Bonds 4%47%
  • Public Funds/Mutual Funds47%
  • Exchange Traded Equities21%
  • Cash & Cash Equivalents14%
  • Private Funds9%
  • Investment Grade Corp Bonds5%

Owners & executives

1 of 1
  • Brian Donley

    Brian Donley

    Investment Partner and CFOCRD 4774065

Contacts

2 of 2
  • Matthew Goetzke

    Matthew Goetzke

    Managing PrincipalCRD 3248843

  • Corbin Mcguire

    Corbin Mcguire

    AnalystCRD 6840375

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 35

Active vs passive

$58.6M in ETFs

Passive

73%

$43M

Active

23%

$15.6M

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO S&P 500 EQUAL WEIGHT ETF (RSP)InvescoPassiveLarge Blend$16.1M75,73227.50%

Location

Primary office

Madison, WI

Dane

Location

Madison, WI

Headquartered in Madison, WI, anchoring the Madison-Janesville-Beloit, WI metro in the Midwest.

Metro area
Madison-Janesville-Beloit, WI
Region
Midwest
County
Dane
Address
551 W Main St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth