Walled Lake Planning & Wealth Management, LLC

RIASEC Registered
Total AUM
$732M
Discretionary
$732M
100% of AUM
Avg account
$339K
Accounts
2,161
Employees
8
Advisory reps
6

Firm details

Headquarters
Highland Park, Illinois
CRD number
299595
Registered since
December 6, 2018
Website
wlpwm.com
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM
Client types
  • Individuals54.31%
  • HNWI45.29%
  • Pension & Profit Sharing Plans0.39%
  • Other0.01%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Walled Lake Planning & Wealth Management, LLC is an independent, owner-operated RIA organized as an LLC and SEC registered in 2018. The firm manages portfolios and delivers financial planning primarily for individuals, families and small businesses while also working with select institutional clients. Its advisory model is fee-based, charging a percentage of assets under management, and the firm additionally conducts insurance brokerage activities. The firm is not positioned as a dedicated capital allocator or pension consultant and does not identify as an active ESG investor. Advisory services emphasize bespoke financial planning and portfolio management for individual and small-business clients rather than multi-state or institutional-only offerings.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 63%, Exchange Traded Equities 27%, Cash & Cash Equivalents 10%63%
  • Public Funds/Mutual Funds63%
  • Exchange Traded Equities27%
  • Cash & Cash Equivalents10%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 50

Active vs passive

$281M in ETFs

Passive

72%

$202M

Active

27%

$78.6M

ETFProviderStyleCategoryValueShares% of portfolio
PIMCO 1-5 YEAR US TIPS INDEX EXCHANGE-TRADED FUND (STPZ)PIMCOPassiveShort Term Inflation Protected Bond$32.8M632,44211.69%

Location

Primary office

Highland Park, IL

Lake

Location

Highland Park, IL

Headquartered in Highland Park, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
Lake
Address
600 Elm Pl
Time zone
CT (UTC-6)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth