VIAWEALTH, LLC

RIASEC RegisteredEst. 2020
Total AUM
$261M
Discretionary
$261M
100% of AUM
Avg account
$732K
Accounts
356
Employees
4
Advisory reps
4

Firm details

Headquarters
LEAWOOD, Kansas
CRD number
309043
Registered since
June 11, 2020
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI91.79%
  • Individuals6.14%
  • Pension & Profit Sharing Plans2.07%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Viawealth, LLC is an independent registered investment adviser that began SEC registration in 2020 and is owned by an individual. The firm serves both individual and family clients as well as institutional accounts. Its advisory services include financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting third‑party advisers. Compensation is a mix of percentage‑of‑AUM and fixed fees. Viawealth identifies as a capital allocator and does not position itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 53%, Public Funds/Mutual Funds 32%, Cash & Cash Equivalents 7%, US Government Bonds 3%, Investment Grade Corp Bonds 3%, State & Local Bonds 2%53%
  • Exchange Traded Equities53%
  • Public Funds/Mutual Funds32%
  • Cash & Cash Equivalents7%
  • US Government Bonds3%
  • Investment Grade Corp Bonds3%

Owners & executives

1 of 1
  • JEFFREY ROSENTHAL

    Chief Compliance OfficerCRD 6775330

Contacts

3 of 3
  • THOMAS RASH

    Managing DirectorCRD 2459665

  • David Larson

    Founder & Managing MemberCRD 7249182

  • Reid Larson

    Founder and Managing MemberCRD 7249044

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 61

Active vs passive

$86.4M in ETFs

Passive

71%

$61.1M

Active

28%

$25.2M

ETFProviderStyleCategoryValueShares% of portfolio
PROSHARES S&P 500 DIVIDEND ARISTOCRATS ETF (NOBL)ProSharesPassiveLarge Value$6.5M61,4627.54%

Location

Primary office

LEAWOOD, KS

JOHNSON

Location

LEAWOOD, KS

Headquartered in LEAWOOD, KS, anchoring the Kansas City-Overland Park-Kansas City, MO-KS metro in the Midwest.

Metro area
Kansas City-Overland Park-Kansas City, MO-KS
Region
Midwest
County
JOHNSON
Address
8700 State Line Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth