Verdence Capital Advisors, LLC

RIASEC RegisteredEst. 2017
Total AUM
$4.6B
Discretionary
$4.4B
96% of AUM
Avg account
$593K
Accounts
7,802
Employees
52
Advisory reps
38

Firm details

Headquarters
Hunt Valley, Maryland
CRD number
288512
Registered since
June 26, 2017
Website
verdence.com
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI85.85%
  • Individuals7.92%
  • Corporations / Businesses4.55%
  • Charitable Organizations1.19%
  • Pension & Profit Sharing Plans0.48%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Verdence Capital Advisors, LLC is an independent, SEC-registered registered investment adviser (since 2017) structured as an LLC and owned by a mix of domestic entities and individuals. The firm serves both individuals/families and institutional clients and positions itself as a capital allocator that can source and select outside managers. Its advisory services include financial planning and portfolio management for individuals, small businesses and institutions, plus the selection of other advisers. Fee arrangements are flexible—percentage of AUM, hourly, and fixed fees are all used. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

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Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 37%, Exchange Traded Equities 26%, Cash & Cash Equivalents 18%, State & Local Bonds 8%, Investment Grade Corp Bonds 4%, Private Funds 4%, US Government Bonds 2%, Non-Exchange Traded Equities 1%, Sovereign Bonds 1%, Derivatives 1%, Other 1%37%
  • Public Funds/Mutual Funds37%
  • Exchange Traded Equities26%
  • Cash & Cash Equivalents18%
  • State & Local Bonds8%
  • Investment Grade Corp Bonds4%

Owners & executives

3 of 3
  • Leo Kelly

    Leo Kelly

    CEO and Founder, PartnerCRD 2872188

  • Megan Foard

    Megan Foard

    Chief Investment OfficerCRD 3126926

  • Kevin Cuff

    Kevin Cuff

    Chief Operating OfficerCRD 3274631

Contacts

3 of 35
  • Jason Edelson

    Jason Edelson

    Executive DirectorCRD 3241174

  • Elizabeth Psota

    Elizabeth Psota

    Senior Private Wealth AssociateCRD 7697631

  • Stephen Thacker

    Stephen Thacker

    PartnerCRD 2230751

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 173

Active vs passive

$788M in ETFs

Passive

85%

$666M

Active

14%

$122M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) BLOOMBERG 1-3 MONTH T-BILL ETF (BIL)State StreetPassiveUltrashort Bond$66.4M724,6088.42%
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Location

Primary office

Hunt Valley, MD

Baltimore

Location

Hunt Valley, MD

Headquartered in Hunt Valley, MD, anchoring the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA metro in the South.

Metro area
Washington-Baltimore-Arlington, DC-MD-VA-WV-PA
Region
South
County
Baltimore
Address
50 Schilling Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth