VERDENCE CAPITAL ADVISORS, LLC

RIASEC RegisteredEst. 2017
Total AUM
$4.6B
Discretionary
$4.4B
96% of AUM
Avg account
$593K
Accounts
7,802
Employees
52
Advisory reps
34

Firm details

Headquarters
HUNT VALLEY, Maryland
CRD number
288512
Registered since
June 26, 2017
Website
verdence.com
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI85.85%
  • Individuals7.92%
  • Corporations / Businesses4.55%
  • Charitable Organizations1.19%
  • Pension & Profit Sharing Plans0.48%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Verdence Capital Advisors, LLC is an independent registered investment adviser organized as an LLC and operating as a capital allocator for both private and institutional clients. The firm provides financial planning and portfolio management for individuals, small businesses and institutions, and it also performs manager selection for third-party advisers. Compensation mixes percentage-of-AUM fees with hourly and flat-fee engagements. Verdence does not identify as an active ESG investor. Verdence is set up to deploy both public and private strategies: its regulatory profile and activity indicate the firm sources external managers and sponsors pooled vehicles while also maintaining relationships with accounting and other industry partners to support advisory and operational needs.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

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Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 37%, Exchange Traded Equities 26%, Cash & Cash Equivalents 18%, State & Local Bonds 8%, Investment Grade Corp Bonds 4%, Private Funds 4%, US Government Bonds 2%, Non-Exchange Traded Equities 1%, Sovereign Bonds 1%, Derivatives 1%, Other 1%37%
  • Public Funds/Mutual Funds37%
  • Exchange Traded Equities26%
  • Cash & Cash Equivalents18%
  • State & Local Bonds8%
  • Investment Grade Corp Bonds4%

Owners & executives

3 of 3

  • LEO KELLY

    CEO and Founder, PartnerCRD 2872188

  • MEGAN FOARD

    Chief Investment OfficerCRD 3126926

  • KEVIN CUFF

    Chief Operating OfficerCRD 3274631

Contacts

3 of 31

  • JASON EDELSON

    Executive DirectorCRD 3241174

  • Elizabeth Psota

    Senior Private Wealth AssociateCRD 7697631

  • STEPHEN THACKER

    PartnerCRD 2230751

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 181

Active vs passive

$725M in ETFs

Passive

85%

$615M

Active

14%

$110M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) BLOOMBERG 1-3 MONTH T-BILL ETF (BIL)State StreetPassiveUltrashort Bond$53.9M587,7767.43%
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Location

Primary office

HUNT VALLEY, MD

BALTIMORE

Location

HUNT VALLEY, MD

Headquartered in HUNT VALLEY, MD, anchoring the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA metro in the South.

Metro area
Washington-Baltimore-Arlington, DC-MD-VA-WV-PA
Region
South
County
BALTIMORE
Address
50 Schilling Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth