UNION CAPITAL COMPANY

Overview

Union Capital Company operates as a small-cap wealth and broker-dealer hybrid focused on individuals and families. Registered with the SEC in 2021, the firm combines brokerage and insurance distribution with advisory services: it offers portfolio management for individuals and small businesses and acts as a selector of third-party advisers. Its business model mixes fee-based percentage-of-AUM charging with commission revenue, which helps explain a significant non-discretionary asset base and the firm's role as both capital allocator and product distributor. Investment posture leans strongly toward liquid equity exposures—exchange-traded equities are the largest single holding class—while the firm also places client assets into mutual funds and insurance products such as annuities. As a capital allocator, Union Capital uses external managers for specific alternative allocations, notably private credit. The firm is not an active ESG investor according to its disclosures.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices