TRUNORTH FINANCIAL SERVICES, INC.

RIASEC RegisteredEst. 2018
Total AUM
$309M
Discretionary
$309M
100% of AUM
Avg account
$247K
Accounts
1,252
Employees
6
Advisory reps
3

Firm details

Headquarters
CHAMBERSBURG, Pennsylvania
CRD number
111308
Registered since
April 20, 2018
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI61.54%
  • Individuals35.66%
  • Charitable Organizations2.62%
  • Corporations / Businesses0.18%
Services
Financial PlanningPortfolio Management for IndividualsPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Trunorth Financial Services, Inc. is an independent registered investment adviser operating as a corporation and SEC-registered since 2018. The firm serves both individual/family and institutional clients and is owned by an individual. Its advisory work centers on financial planning and portfolio management for individuals and small businesses, supplemented by client education through newsletters and seminars. Fee arrangements are mixed: the firm charges a percentage of AUM and also uses hourly and fixed-fee engagements. Trunorth does not identify as an active ESG investor, is not a multi-state adviser, and is not a capital allocator or pension consultant based on the available disclosures.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 58%, Exchange Traded Equities 34%, Cash & Cash Equivalents 6%, Investment Grade Corp Bonds 1%, Other 1%58%
  • Public Funds/Mutual Funds58%
  • Exchange Traded Equities34%
  • Cash & Cash Equivalents6%
  • Investment Grade Corp Bonds1%
  • Other1%

Owners & executives

1 of 1
  • CHRISTOPHER JACKSON

    President, CEOCRD 6039756

Contacts

2 of 2
  • Noah Eshenaur

    Junior Portfolio ManagerCRD 7611815

  • Kristin Ramsay

    Financial PlanningCRD 7544286

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 27

Active vs passive

$88.2M in ETFs

Passive

83%

$73M

Active

<1%

$15.2M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE DIVIDEND GROWTH ETF (DGRO)BlackRockPassiveLarge Value$15.9M227,07318.06%

Location

Primary office

CHAMBERSBURG, PA

FRANKLIN

Location

CHAMBERSBURG, PA

Headquartered in CHAMBERSBURG, PA, anchoring the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA metro in the Northeast.

Metro area
Washington-Baltimore-Arlington, DC-MD-VA-WV-PA
Region
Northeast
County
FRANKLIN
Address
425 Phoenix Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth