Trunorth Capital Management, LLC

RIASEC Registered
Total AUM
$725M
Discretionary
$725M
100% of AUM
Avg account
$693K
Accounts
1,045
Employees
4
Advisory reps
4

Firm details

Headquarters
Kalamazoo, Michigan
CRD number
165285
Registered since
July 31, 2020
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI87.33%
  • Individuals7.67%
  • Pension & Profit Sharing Plans3.83%
  • Charitable Organizations1.01%
  • Corporations / Businesses0.16%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional ClientsPublication of Periodicals

Firm profile

FINTRX

Overview

Trunorth Capital Management, LLC is an independent, individually owned registered investment adviser that focuses on fee-based portfolio management for both private clients and institutional or business accounts. The firm is SEC-registered (registered in 2020) and combines percentage-of-AUM billing with fixed fees. Its advisory services include discretionary portfolio management for individuals and small businesses, portfolio management for institutions, and the publication of periodicals or newsletters. Trunorth identifies as an active ESG investor and lists a law firm among its industry affiliations.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 88%, Exchange Traded Equities 8%, Cash & Cash Equivalents 3%, Private Funds 1%88%
  • Public Funds/Mutual Funds88%
  • Exchange Traded Equities8%
  • Cash & Cash Equivalents3%
  • Private Funds1%

Contacts

3 of 4
  • Jean-claude Morisset

    Jean-claude Morisset

    Investment Adviser RepresentativeCRD 6038678

  • Brian Mullally

    Brian Mullally

    Co-FounderCRD 6124884

  • Kevin Miller

    Kevin Miller

    President, CCOCRD 4861915

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 84

Active vs passive

$612M in ETFs

Passive

83%

$506M

Active

17%

$107M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US BROAD MARKET ETF (SCHB)SchwabPassiveLarge Blend$164M5,602,50126.82%

Location

Primary office

Kalamazoo, MI

Kalamazoo

Location

Kalamazoo, MI

Headquartered in Kalamazoo, MI, anchoring the Kalamazoo-Battle Creek-Portage, MI metro in the Midwest.

Metro area
Kalamazoo-Battle Creek-Portage, MI
Region
Midwest
County
Kalamazoo
Address
1090 N 10th St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth