LONG ROAD INVESTMENT COUNSEL, LLC

Overview

Long Road Investment Counsel, LLC is a privately owned registered adviser formed in 2014 that focuses on portfolio management for individuals and small businesses. The firm charges fees as a percentage of assets under management and reports an ownership structure characterized as individually owned. Its stated client base is individual and family investors, and its advisory practice centers on discretionary management rather than pension consulting or multi-state institutional mandates. Long Road does not identify itself as an active ESG investor in the available filings. The firm's asset allocation tilt is toward publicly traded equities, with exchange-traded securities noted as the dominant asset type across its managed portfolios. Advisory services emphasize personalized portfolio management rather than wholesale capital allocation or third-party fund-of-fund management.

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