The Sum
Firm details
- Headquarters
- The Woodlands, Texas
- CRD number
- 297658
- Registered since
- September 23, 2021
- Website
- www.thesumplanning.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Hourly Charges, Fixed Fees
- Client types
- HNWI94.25%
- Individuals5.75%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
The Sum LLC is an independent registered investment adviser that began SEC registration in 2021 and is owned by an individual. The firm focuses on serving individuals and families, providing financial planning and portfolio management for individual clients and small businesses. Its client billing is fee-based through hourly and fixed-fee arrangements rather than percentage-based asset fees. The Sum does not list itself as a capital allocator or a multi-state adviser, and it does not identify as an active ESG investor.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds80%
- Cash & Cash Equivalents11%
- Exchange Traded Equities9%
Owners & executives
1 of 1
Joel Hergenreter
Chief Compliance OfficerCRD 7390971
Contacts
3 of 10
Thomas Dunaway
Financial PlannerCRD 5732056
Casey Mack
Financial PlannerCRD 5345198
David Melchor
Financial PlannerCRD 5566333
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 37Active vs passive
$956M in ETFs
100%
$953M
<1%
$2.9M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES CORE S&P 500 ETF (IVV) | BlackRock | Passive | Large Blend | $196M | 254,452 | 20.50% |
Location
The Woodlands, TX
Montgomery
Location
The Woodlands, TX
Headquartered in The Woodlands, TX, anchoring the Houston-The Woodlands, TX metro in the South.
- Metro area
- Houston-The Woodlands, TX
- Region
- South
- County
- Montgomery
- Address
- 4526 Research Forest Dr
- Time zone
- CT (UTC-6)
- Office locations
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