THE SUM

RIASEC RegisteredEst. 2021
Total AUM
$551M
Discretionary
$551M
100% of AUM
Avg account
$581K
Accounts
949
Employees
12
Advisory reps
9

Firm details

Headquarters
THE WOODLANDS, Texas
CRD number
297658
Registered since
September 23, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Hourly Charges, Fixed Fees
Client types
  • HNWI94.25%
  • Individuals5.75%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

The Sum is an independent registered investment adviser organized as an LLC and registered with the SEC in 2021. The firm is owned by an individual and focuses on serving individual and family clients, along with small-business portfolio management. Its advisory offering centers on financial planning and discretionary portfolio management. The Sum charges clients through hourly and fixed-fee arrangements rather than asset-based fee schedules, and it does not identify as an active ESG investor or a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 80%, Cash & Cash Equivalents 11%, Exchange Traded Equities 9%80%
  • Public Funds/Mutual Funds80%
  • Cash & Cash Equivalents11%
  • Exchange Traded Equities9%

Owners & executives

1 of 1
  • Joel Hergenreter

    Chief Compliance OfficerCRD 7390971

Contacts

3 of 8
  • Brady Cox

    Tax ManagerCRD 7833853

  • THOMAS DUNAWAY

    Financial PlannerCRD 5732056

  • CHRISTOPHER MELBER

    Financial AdvisorCRD 5990888

Unlock 5 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 128

Active vs passive

$392M in ETFs

Passive

99%

$389M

Active

1%

$3.1M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$150M218,30038.11%

Location

Primary office

THE WOODLANDS, TX

MONTGOMERY

Location

THE WOODLANDS, TX

Headquartered in THE WOODLANDS, TX, anchoring the Houston-The Woodlands, TX metro in the South.

Metro area
Houston-The Woodlands, TX
Region
South
County
MONTGOMERY
Address
4526 Research Forest Dr
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth