THE PLANNER'S EDGE LLC

RIASEC RegisteredEst. 2021
Total AUM
$179M
Discretionary
$179M
100% of AUM
Avg account
$262K
Accounts
683
Employees
3
Advisory reps
3

Firm details

Headquarters
MERCER ISLAND, Washington
CRD number
114616
Registered since
April 23, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI60.52%
  • Individuals39.48%
Services
Financial PlanningPortfolio Management for IndividualsPublication of Periodicals

Firm profile

FINTRX

Overview

The Planner's Edge LLC is an independent registered investment adviser organized as a limited liability company and registered with the SEC in 2021. The firm is owned by an individual and serves individual and family clients. Its billing approach includes asset-based fees, hourly charges and fixed fees. Advisory services center on financial planning, portfolio management for individuals and small businesses, and the production of periodicals or newsletters. The firm is not positioned as a capital allocator and does not identify as an active ESG investor, pension consultant, multi-state adviser or related adviser.

Assets & Accounts

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 93%, Exchange Traded Equities 7%93%
  • Public Funds/Mutual Funds93%
  • Exchange Traded Equities7%

Contacts

3 of 3
  • DEANNA NOWADNICK

    Investment Advisor RepresentativeCRD 1030531

  • JEFFREY ROSS

    Insurance AgentCRD 735840

  • RYAN ROURKE

    Partner, AdvisorCRD 6060980

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

MERCER ISLAND, WA

KING

Location

MERCER ISLAND, WA

Headquartered in MERCER ISLAND, WA, anchoring the Seattle-Tacoma, WA metro in the West.

Metro area
Seattle-Tacoma, WA
Region
West
County
KING
Address
2737 78th Ave SE
Time zone
PT (UTC-8)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth