THE GOFF FINANCIAL GROUP

RIASEC RegisteredEst. 2003

Total AUM

$674M

Discretionary

$669M

99% of AUM

Avg account

$1M

Accounts

646

Employees

Advisory reps

Firm details

Headquarters: HOUSTON, Texas
CRD number: 114796
Registered since: June 19, 2003
Website: www.gofffinancial.com
Custodians: CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI94.05%
Individuals4.87%
Pension & Profit Sharing Plans1.02%
Other0.07%
Services: Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

The Goff Financial Group is an independent, individual-owned registered investment adviser that has been operating since 2003. It serves both individual and family clients as well as institutional relationships, offering financial planning, portfolio management for individuals and small businesses, and educational seminars. The firm charges a mix of percentage-of-AUM fees alongside hourly and fixed-fee arrangements, and it manages most client assets on a discretionary basis. Investment activity is centered on equities, with a clear preference for exchange-traded instruments as the core building blocks of client portfolios. The firm identifies as an active ESG investor and incorporates those considerations into its strategies. It is not structured as a capital allocator; instead, it blends direct equity positions, ETFs, mutual funds and selective alternative exposures to meet client objectives. The Goff Financial Group was recognized on FA Magazine’s Top RIA Firms list in 2020.