The Goff Financial Group

RIASEC RegisteredEst. 2003

Total AUM

$674M

Discretionary

$669M

99% of AUM

Avg account

$1M

Accounts

646

Employees

Advisory reps

Firm details

Headquarters: Houston, Texas
CRD number: 114796
Registered since: June 19, 2003
Website: www.gofffinancial.com
Custodians: CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI94.05%
Individuals4.87%
Pension & Profit Sharing Plans1.02%
Other0.07%
Services: Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

The Goff Financial Group is an independent registered investment adviser organized as an LLC and operating since 2003 under individual ownership. The firm serves both individuals and families as well as institutional clients, offering financial planning, portfolio management for individuals and small businesses, and educational seminars and workshops. Its fee arrangements include percentage-of-AUM billing alongside hourly and fixed-fee options, reflecting a mix of discretionary portfolio management and project-based planning work. Investment practice skews toward equities and exchange-traded instruments, and the firm identifies as an active ESG investor. The Goff Financial Group does not position itself as a capital allocator; instead it deploys client assets through traditional wrappers and third-party managers. The firm was named among FA Magazine’s Top RIA Firms in 2020.