Banorte Asset Management, Inc.
Firm details
- Headquarters
- Houston, Texas
- CRD number
- 290555
- Registered since
- March 25, 2019
- Custodians
- PERSHING LLC, INTERACTIVE BROKERS LLC
- Fee structure
- Percentage of AUM
- Client types
- HNWI57.85%
- Individuals27.93%
- Corporations / Businesses14.04%
- Charitable Organizations0.18%
- Services
- Portfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Banorte Asset Management, Inc. is a corporate, SEC-registered registered investment adviser (since 2019) operating as a non-independent retail RIA and identified as a capital allocator. The firm serves both individual and family clients as well as institutional accounts, and it charges fees based on a percentage of assets under management. Its advisory work includes direct portfolio management for individuals and small businesses and the selection of third‑party advisers, and it also functions as a salesperson for other financial products. The firm is not marked as an active ESG investor and is classified as a single-state adviser rather than a multi-state operator. Banorte lists affiliations across the financial services ecosystem: broker‑dealer, other investment adviser, banking or thrift institution, and insurance company. Those ties, together with the non‑independent retail designation, suggest the firm operates within a broader product and distribution network rather than as a stand‑alone independent RIA.
Assets & Accounts
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Private Funds94%
- Cash & Cash Equivalents4%
- Investment Grade Corp Bonds2%
Owners & executives
3 of 3
Juan Carlos Barraza
CIOCRD 2979487

Jose Rodriguez
Chief Executive OfficerCRD 4392639

Joaquin Sanchez Hernandez
Chief Investment OfficerCRD 2708344
Contacts
3 of 21
Jorge Figueroa
Operations ManagerCRD 7757962

Guillermo Pena Facio
Investment AssociateCRD 7741422

Mayela Orrantia
Director of ComplianceCRD 5391681
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Houston, TX
Harris
Location
Houston, TX
Headquartered in Houston, TX, anchoring the Houston-The Woodlands, TX metro in the South.
- Metro area
- Houston-The Woodlands, TX
- Region
- South
- County
- Harris
- Address
- 5075 Westheimer Rd
- Time zone
- CT (UTC-6)
- Office locations
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