Banorte Asset Management, Inc.

RIASEC RegisteredEst. 2019
Total AUM
$661M
Discretionary
$517M
78% of AUM
Avg account
$761K
Accounts
869
Employees
40
Advisory reps
24

Firm details

Headquarters
Houston, Texas
CRD number
290555
Registered since
March 25, 2019
Custodians
PERSHING LLC, INTERACTIVE BROKERS LLC
Fee structure
Percentage of AUM
Client types
  • HNWI57.85%
  • Individuals27.93%
  • Corporations / Businesses14.04%
  • Charitable Organizations0.18%
Services
Portfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Banorte Asset Management, Inc. is a corporate, SEC-registered registered investment adviser (since 2019) operating as a non-independent retail RIA and identified as a capital allocator. The firm serves both individual and family clients as well as institutional accounts, and it charges fees based on a percentage of assets under management. Its advisory work includes direct portfolio management for individuals and small businesses and the selection of third‑party advisers, and it also functions as a salesperson for other financial products. The firm is not marked as an active ESG investor and is classified as a single-state adviser rather than a multi-state operator. Banorte lists affiliations across the financial services ecosystem: broker‑dealer, other investment adviser, banking or thrift institution, and insurance company. Those ties, together with the non‑independent retail designation, suggest the firm operates within a broader product and distribution network rather than as a stand‑alone independent RIA.

Assets & Accounts

Investments & Alternatives

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Private Funds 94%, Cash & Cash Equivalents 4%, Investment Grade Corp Bonds 2%94%
  • Private Funds94%
  • Cash & Cash Equivalents4%
  • Investment Grade Corp Bonds2%

Owners & executives

3 of 3
  • Juan Carlos Barraza

    Juan Carlos Barraza

    CIOCRD 2979487

  • Jose Rodriguez

    Jose Rodriguez

    Chief Executive OfficerCRD 4392639

  • Joaquin Sanchez Hernandez

    Joaquin Sanchez Hernandez

    Chief Investment OfficerCRD 2708344

Contacts

3 of 21
  • Jorge Figueroa

    Jorge Figueroa

    Operations ManagerCRD 7757962

  • Guillermo Pena Facio

    Guillermo Pena Facio

    Investment AssociateCRD 7741422

  • Mayela Orrantia

    Mayela Orrantia

    Director of ComplianceCRD 5391681

Unlock 18 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Houston, TX

Harris

Location

Houston, TX

Headquartered in Houston, TX, anchoring the Houston-The Woodlands, TX metro in the South.

Metro area
Houston-The Woodlands, TX
Region
South
County
Harris
Address
5075 Westheimer Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth